About the team

Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth. 
 

Our approach is data-driven. We dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels.

As Director of Brand and Integrated Marketing, you’ll be the mastermind behind Turo’s story—bringing it to life through campaigns that grab attention and get results. You will play a pivotal role in executing Turo’s brand strategy, overseeing marketing campaigns, and ensuring consistent messaging across all channels. 

This important leadership position requires a strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior. You will lead the creation and execution of integrated, multi-channel marketing campaigns, collaborating with cross-functional teams, and utilizing market insights to enhance Turo’s market position.
 

Reporting to the Senior Director, US Guest Marketing, this is a fast-paced role which will give you a high degree of ownership where your vision can steer Turo’s future. You are a skilled collaborator who has a proven ability to build influence, drive alignment, and bring together different teams around a common goal. 

What you will do

• Partner with the Global Brand Strategy team to implement a robust, long-term brand strategy that aligns with the company’s mission, values, and overarching business goals, while strengthening its competitive position in the market.

• Co-develop a rich set of insights through primary market research that will help us understand our guest community better. By acting as an objective truth-seeker, you'll get to the heart of Turo’s customers, challenge assumptions, and provide data-driven recommendations to build great marketing communications and ultimately grow Turo’s business.

• Build and lead a high-performing team of marketing managers across PR/comms, integrated campaigns, and brand partnerships—setting a vision that inspires creativity and excellence.

• Oversee the full lifecycle of integrated marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation.

• Lead the strategy and execution across owned and earned channels; PR/comms, influencers, ambassadors, social and content, and seasonal CRM. 

• Develop media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, Audio. 

• Understand cultural and travel moments and how to leverage them to amplify Turo’s narrative as an innovative, culture shaping brand. 

• Drive initiatives that build and protect long-term brand equity, such as thought leadership campaigns, sustainability efforts, or partnerships that enhance brand perception.

• Initiate and develop impactful brand activations, cultural marketing campaigns, and brand partnerships that grow brand awareness and build brand salience of Turo in the US.

• Formulate compelling co-marketing plans with existing strategic partners such as Delta, Untied Airlines, and Uber. 

• Develop and manage annual brand and campaign budgets, optimizing resource allocation to balance cost efficiency with high-impact outcomes.

• Establish clear campaign objectives, manage multi-million-dollar budgets, and ensure all deliverables are completed on schedule, within scope, and aligned with strategic goals.

Your profile

• At least 10+ years of experience in brand management, marketing, or a similar leadership role.

• 10+ years brand management experience

• Bachelor’s Degree in a related field (business/marketing)

• Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns.

• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.

• Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint

• Excellent communication, presentation skills, and executive presence

Bonus if you have

• High-growth startup experience is a plus.

• Experience & understanding of tech-enabled marketplaces
   

For this role, the target base salary range in San Francisco is $185,000-$235,000 annually. This role is also eligible for bonus, equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.