😎 Your future position :

The Event Manager will :

• Establish and implement the B2B external events strategy in collaboration with Demand Gen teams to build Swile’s brand awareness among HR and CSE targets and accelerate acquisition and demand generation.

• Build the strategy in correlation with the company’s business objectives to achieve the lead generation and pipeline marketing goals.

• Liaise with sales teams to ensure the allocation and follow-up of leads generated

• Collaborate with Marketing and Sales teams to identify growth opportunities in the B2B HR and CSE sector, and maintain a watch on Events opportunities in the French market

• Organize events and coordinate them with the various internal stakeholders: Sales, Brand, Marketing… and external: service providers, event organizers, suppliers…

• Build and maintain relationships with business partners

• Collaborate with internal teams to develop creative and disruptive event concepts in line with corporate objectives

• Develop communication plans to promote the events and maximize participation and lead generation

• Monitor and analyze the performance of event participation through the measurement of key KPIs and feedback, and adjust strategies accordingly.

• Support Partner and Customer Marketing teams on acquisition, pipe acceleration or expansion (cross-sell / upsell) events.

• Manage the annual B2B Business Marketing Events budget

🔍 Organization

• Within the France Business Marketing team, you’ll be reporting to the Demand Generation Director

Key stakeholders

• Internal : Sales, Brand, Content, Marketing Ops, Finance and Procurement

• External : Suppliers, Event organizers, service providers, creative agencies….

💡 Jobs requirements

• Experience of +7 years in a similar role in a B2B environment

• In-depth knowledge of B2B event industry trends

• Solid experience in Events planning and management

• Excellent ability to collaborate and work with internal stakeholders

• Perfect knowledge of lead follow-up and pipeline processes

• Ability to develop and implement successful outreach strategies

• Excellent organizational skills and ability to manage multiple projects simultaneously

• Excellent written and verbal communication

• Proactive problem-solving skills

• Creativity to realize ever more innovative stand concepts and drive to stand animations

• Salesforce experience is a plus

• Knowledge of the Employee benefits, HR and CSE markets would be a plus

• Initial managerial experience is desirable for this position

😎 Interviewers panel

• Marie, Recruiter

• Hiring Manager ITW

• Business Case

• Swile ITW

• Final Round