In a new position within the SEO department, you will be responsible for creating partnerships with related sites and developing the SEO strategy in Italy.
OFF-SITE tasks
• Identifying (sourcing) and contacting target editors
• Develop tailored content strategies for these editors
• Analysing the quality and relevance of the sites to be contacted
• Sign long-term contracts with these editors
• Develop partnerships according to needs
ON-SITE missions
• -Build / update transactional / commercial queries groups for the main site
• Establish editorial orders based on informational queries for the blog
• Improve landing templates/texts for the main site
Some information to get you started
• Manage a budget of 10K/month for SEO (40% OFFSITE / 50% ONSITE)
• Manage an editorial manager (50 contents/month)
• Manage a domain with a traffic of 500K visitors/month (250K pages in Google index)
• You will be responsible for the development of the website, its content and the content management system.
• Access to the best SEO tools on the market (Ahref/SemRUSH/Babbar/ELK/Majestic/Seobserver)
• Participate in major SEO events (BrightonSEO/SearchSummit in Barcelona/ SEOCAMP in Paris)
Goals for the first year
• Increase from 30K to 50K monthly organic traffic on the pages of the main site (/lection/directory)
• Implement a link acquisition strategy by creating 5 to 10 links per month on quality related sites.
• Understand the Italian private tuition market and its main players in order to propose SEO and product solutions.
• Having already implemented a successful SEO strategy
• To be autonomous and prioritise one’s own missions
• Being able to search and create a local network in the digital world of education
Call with HR Manager
Call with HR Manager and SEO Manager