We are looking for a Marketing Lead to support the structuration of and execute marketing strategy in order to build the Roundtable Brand and generate new leads. As one of the first employees, you will have the opportunity to work directly with the Co-Founder and CEO. Working hand in hand with the founders will give you access to a unique work experience: get immersed in the startup creation process, face and solve strategic and practical business challenges, get a central role in the exciting early stages of a company, work closely with sales, tech and product teams.
Your responsibilities as Marketing Lead :
Marketing Strategy development : Collaborate with founders to support the ongoing structuration and adjustment of the Marketing Strategy. Your goal is to reinforce the Roundtable brand and generate valuable leads.
Persona Refinement: Work closely with the sales and product teams to refine and update target personas, ensuring marketing efforts are consistent.
Channels and supports prioritization: Identify and prioritize the right communication channels to reach our target audience.
Content Strategy: Develop a content calendar, recruit and coordinate a content team of freelances to execute it and ensure efficient content distribution. Support the building of a Roundtable Academy to support ecosystem education
SEO Coordination: Collaborate closely with an SEO agency to optimize Roundtable’s online presence.
Event management: Build and manage events to facilitate connections with our ecosystem (clients, partners, ambassadors, market).
Brand presence: Identify where Roundtable should be present (online and physically) Maintain and ensure Roundtable’s presence to build brand trust and awareness.
Paid Media: Evaluate and refine paid media and sponsorship strategy, ensuring a positive ROI
PR: Collaborate with the CEO and the agency to coordinate efforts PR and boost Roundtable’s visibility.
Management (future): Participate in the development of the marketing team and support the growth and international expansion
Tracking: Set up and follow an effective tracking systems for marketing initiatives.
As an early employee and all along the life of the company your role will be at the center of Roundtable’s strategy.
Challenges :
The main challenges you will be confronted with are:
High-caliber stakeholders: You will interact with top European Business Angels, Venture Capital Partners, and lawyers.
Challenging target audience: You will need to develop very high-quality content.
Multi-dimensional content: You will need to grasp a wide variety of topics to cover the depth of private market investments.
Complex regulatory framework in Europe.
Multi-geography approach.
Benefits
Challenging work experience building and owning an ambitious product
Quality-driven environment
Awesome colleagues with high ambitions.
Offices located in the heart of Paris + a remote-friendly environment. Frequent meetings with the team located in Paris.
About you
Experience: You have 4+ years of experience in marketing positions in an environment where trust in the brand is core!
Language: You speak and write French and English perfectly.
Interest: You have experience or a genuine interest in angel investing, private investment, and the venture capital /private equity world.
Entrepreneurial mindset: You thrive in fast-paced environments where you have broad responsibilities
Ownership mentality: You are a doer and have a bias for action, no task is below you
Organization skills: You know how to prioritize and split your tasks efficiently.
Team player: You enjoy sharing and learning from each other
Initiative and innovation: you have a strong willingness to make things change and you don’t hesitate to challenge and suggest new practices.
Storyteller: you’ve got an eye for a great story and know how to share it with the world
Marketing-oriented: you know how to distribute content effectively to secure the best reach
Customer focus: you enjoy solving customer problems
Strong attention to detail: you are able to manage processes involving multiple stakeholders to handle rigorously
Roundtable is committed to creating a diverse environment. All qualified applicants will receive consideration for employment irrespective of gender, origin, identity, background, and orientation.
We are aware there’s a long way to go with regard to diversity in our industry, which is why we encourage all applicants- and especially those listed above- to apply to our open positions.
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