Job Description

🎯 We are seeking an experienced and results-driven CRM (Customer Relationship Management) Specialist to join our dynamic team. With minimum 4-5 years of proven experience, you will be responsible for managing a portfolio of international clients, and for designing, executing, and optimizing CRM strategies across multiple channels as well as supporting the growth of our CRM department.

The ideal candidate possesses a deep understanding of the marketing and customer ecosystem, a proven track record of driving significant client growth, and exceptional client relationship management skills.

Why Primelis?

✨ Beyond a classic agency model: We combine premium consulting services with proprietary SaaS tools. Our in-house R&D teams (developers and data engineers) build cutting-edge software that amplify the impact of our Paid, SEO, and Data strategies. This makes us one of the rare agencies to offer true hybrid service + tech solutions.

🌎 An international playground: Work on large-scale budgets (€1M+) across major global markets, especially the US. You’ll collaborate with ambitious brands looking to accelerate their growth worldwide.

🚀 A growth accelerator: We aim at tripling our revenue in the next 3-4 years with a clear vision to expand our US footprint. If you are looking for a high-growth journey, you are in the right place.

Key Responsibilities

CRM Strategy & Execution (Core of the Role)

• Translate client business objectives into concrete, executable CRM strategies, with a strong focus on hands-on delivery.

• Design, build, and optimize CRM roadmaps covering:

  • Segmentation & data logic

  • Automated flows & customer journeys

  • Campaign calendars (email, SMS, push)

  • Performance tracking & reporting

• Be directly involved in CRM execution:

  • Building and maintaining flows

  • Creating and launching campaigns

  • Managing segmentation and personalization rules

  • QA, testing, and continuous optimization

Marketing Automation & Retention Performance

• Own the end-to-end execution of CRM initiatives, from idea to deployment to optimization.

• Actively use CRM platforms such as Klaviyo, Brevo (and others) for:

  • Database structuring and segmentation (with the help of our Data/Tech team).

  • Automation logic and journey orchestration

Client Management & Delivery Ownership

• Manage CRM delivery for a portfolio of clients, acting as their main CRM point of contact.

• Ensure high execution quality, clear prioritization, and realistic timelines.

• Explain CRM choices, performance, and trade-offs clearly to clients, including non-technical stakeholders.

• Contribute to client retention and upsell by demonstrating tangible CRM impact.

Cross-functional Collaboration

• Work closely with Paid Media, SEO, Creative, and Data teams to align CRM execution with broader growth strategies.

• Coordinate with internal and external resources (freelancers, partners) when needed.

CRM Department Structuring & Scaling (In a supportive capacity with Department Head)

• Contribute to the structuring of Primelis’ CRM delivery model, including:

  • Execution standards & best practices

  • Templates, playbooks, and operational processes

• Support onboarding and upskilling of future CRM profiles (junior or freelance).

• Provide operational feedback to help evolve CRM offers, scoping, and pricing.

Required Profile

• Experience:

  • 4-5 years of proven experience in CRM for E-commerce clients.

  • Demonstrated experience working with scale-up and enterprise-level clients.

  • Proven ability to exceed retention and performance targets on multi-market accounts.

• Soft Skills:

  • Exceptional communication, presentation, and interpersonal skills.

  • Strong strategic thinking and complex problem-solving abilities.

  • Highly organized with meticulous attention to detail.

• Technical Proficiency:

  • Expert-level proficiency in CRM platforms and tools (e.g., Klaviyo, Brevo, etc.).

  • Strong analytical skills with the ability to interpret complex data and draw relevant conclusions about customer behavior.

  • Deep understanding of the customer journey, marketing automation principles, and campaign performance analysis.

What We Offer:

• 💸 Competitive salary commensurate with experience.

• 🚀 Opportunities for continuous learning and professional development.

• 🌟 A collaborative and supportive work environment where your expertise is valued.

• ✨ The chance to work with a diverse portfolio of exciting clients and make a significant impact.