To support our continued growth, we are hiring a Group Marketing Manager based in Lille.
This key role within Powerling combines strategic vision, strong operational execution, and growth marketing, with a significant focus on the North American market.

YOUR RESPONSIBILITIES

Operational Marketing & Growth

• Deploy growth marketing strategies focused on acquisition, engagement, and lead generation.
• Drive digital performance: SEO/SEA, analytics, CRO, and multichannel campaigns.
• Produce and coordinate high-value content: white papers, case studies, articles, sales collateral.
• Implement ABM strategies and effective acquisition funnels.

International Brand Development

• Position Powerling as a key player in the GCSP ecosystem.
• Strengthen global visibility through international campaigns, media relations, and B2B influence initiatives.
• Adapt messaging and marketing initiatives to each of the group’s markets (Europe, North America, APAC).
• Ensure brand consistency across all regions and communication channels.

Internal Coordination & Team Support

• Collaborate closely with Sales, Tech, Production, and Executive teams.
• Develop marketing and sales tools (pitch decks, content, value propositions).
• Support international offices in their local marketing activities.

Skills & Experience

• Minimum 5 years’ experience in a marketing or communication agency, ideally on international projects.
• Strong understanding of the North American market.
• Mastery of digital marketing levers: inbound, SEO/SEA, automation, CRM, analytics.
• Fluent English is mandatory.

Personal Qualities

• Strong operational mindset with a focus on performance.
• Ability to combine creativity, rigor, and analytical thinking.
• Autonomous, agile, and results-driven.
• Excellent interpersonal skills and cultural awareness.

Compensation

• Fixed salary: €50,000 – €60,000 per year
• Variable compensation: up to 15%, based on performance (lead generation, campaign impact, pipeline growth, global visibility)