Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a CDD - Marketing Manager Brand Architecture & Activation Growth Relays! You will be based at The Island, our office in central Paris.

Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a strategic focus for the brand, as Martell needs to diversify&expand its geographicalfootprint.

The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs, Pack & design language), deliver innovation when proven strategic, design consumer experience platform to fit key Moments of Consumption and accelerate recruitment.
The marketing manager must have both a strong commercial and marketing background, and capacity to work in close collaboration with very diverse teams:  Studio, Cognac, Drive markets, Insights, Central innovation and Business acceleration teams
 

Your key missions

DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE

• Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift), and what our products stand for

• Co-lead the Gifting Portfolio strategy with Culture team, C&C and Drive markets

• Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact

• Coordinate competitive analysis, occasions, consumers

• Support Head of portfolio in 3 years planning & IBP process

LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS

• Lead product Mix development: Packaging restages, Gifting Limited Editions, brand assets in collaboration with C&C, Insights & Cognac teams

• Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail), in tight collaboration with C&C and our Drive markets

• Lead projects and work closely with extended teams to ensure they are delivered on time and on budget

DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY

• Maximize impact and immersion into our products & experiences through immersive pop-up experiences, working hand in hand with markets, Digital and PR teams (ex: Martell Tower Nigeria..) 

• Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets

• Build global Trade advocacy program that engages a community of credible bartenders around the world, to accelerate in On-Trade and encourage word-of-mouth 

MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS, ESPECIALLY PRUSA

• Be the key contact for PRUSA marketing team and align global team resources to support at best

• Stay close to all Growth relays markets to deploy brand assets with consistency, while adapting to specific requirements

Starting date: 01st April, 5 months

If you recognize yourself in the description below, don’t wait to apply!

• 8/10 years of marketing experience in FMCG/Luxury, with strong interest in Spirits industry.

• Fluent in English, French is a plus

• Strong Leadership skills and growth mindset, with capacity to drive and engage multicultural teams 

• Business & consumer acumen on US & African markets is a plus 

• Proven experience in Activation (On & Off-Trade), Product development and/or Bartender Advocacy