Develop the strategy & plan to engage OCUS’ Customers at every level of the AARRR funnel.

The ultimate goal: create an effective and meaningful customer experience journey that captures new leads and converts them to loyal brand ambassadors.

Responsibilities (some of the things you’ll work on):

• Develop and implement the OCUS ABM strategy with a data-driven experiment approach to prioritize, test, and evaluate lead generation channels in order to drive sales

• Own, manage and optimize our paid channels: Google Ads, Facebook Ads, LinkedIn Ads, Review Sites, etc

• Technical owner of the OCUS website, web assets, and marketing automation: HubSpot, GA, GTM, Google Data Studio, A/B Testing, other analytics as needed

• Measure, report and analyze data (as needed) from tools such as: HubSpot, Google Ads, Google Analytics, SEM Rush, Waalaxy (…)

• Marketing Operations: Set up (new) and optimize (existing) tools, analytics, and reporting needed to take OCUS’ marketing efforts to the next level

• Create frameworks and processes for end-to-end marketing campaign management

• Work cross-functionally with the Revenue & Product teams to successfully launch campaigns that impact the revenue

• Manage and collaborate with Marketing freelancers and agencies

• Collaborate on global strategic plans for OCUS’ growth

• +6 years experience in the Growth Marketing field (part of it in a B2B SaaS company would definitely be a plus ;)

• Deep knowledge of Hubspot and Google Analytics

• Solid experience in managing Google Ads, Facebook Ads, LinkedIn Ads etc

• Excellent quantitative analytical skills, and a good understanding of qualitative

• A good communicator; Reporting and writing

• Organized, strong attention to detail, analytical, and can troubleshoot and research to unblock technical issues

• Other attributes: results-driven :)!

More behind the scenes

Come be a part of our crew of 100+ passionate people* hailing from 20+ countries worldwide! With a shared passion for entrepreneurship, photography, music, and our beloved pup Pocus 🐶, our team is a force to be reckoned with. Whether you’re based in Paris or working remotely, we’re here to support and inspire you every step of the way. We are client-centric and thrive on grit, problem-solving, ambition, speed, and most importantly, teamwork. If you’re ready to grow in an environment where your passions and talents are nurtured and celebrated, you’ve found your home.

*At OCUS, we believe that everyone deserves to feel valued and included, regardless of their background or identity. We recognize that a diverse and inclusive culture is crucial to the success of our company, which is why we’re committed to promoting diversity, equity, inclusion, and a sense of belonging for all.

To demonstrate this commitment, we offer flexible working hours and trust our team members to work remotely. We also provide extended paid leave to support our team members in all stages of life.

We welcome and encourage applications from qualified individuals of all ages, genders, races, ethnicities, religions, sexual orientations, and abilities. We’re dedicated to providing a fair and equitable hiring process that prioritizes merit and the unique perspectives that each individual brings to the table.