As a passionate and strategic Senior User Acquisition Manager, you will play a pivotal role in driving Million Victories’ growth. You will own the development, execution, and optimization of large-scale acquisition campaigns to accelerate our success in the competitive mobile strategy gaming market.

You will:

• Plan, launch, and optimize multi-channel UA campaigns (AppLovin, Google Ads, Meta, TikTok, Unity Ads, and more) to drive high-quality installs at scale

• Maximize ROAS on 8-figure annual acquisition budgets through data-driven bidding, segmentation, and optimization strategies

• Collaborate cross-functionally with Business Intelligence, Marketing, Game Design, and Creative teams to ensure alignment with business goals and player insights

• Conduct in-depth competitive analysis and market research to identify new growth opportunities, channels, and creative trends

• Brief and coordinate with the Creative Manager and design team to produce impactful ads informed by benchmarks, market best practices, and player motivations

• Manage creative testing frameworks and iterate rapidly to improve performance

• Define and request custom dashboards with BI to monitor performance and extract actionable insights

• Report campaign results and strategic recommendations to stakeholders and leadership

• Stay on top of industry trends, UA platform updates, and privacy changes to ensure Million Victories remains competitive globally

• Contribute to refining our UA strategy for new market expansions and upcoming product features

You have:

• Significant Experience: 4+ years in user acquisition within mobile free-to-play gaming or apps

• Analytical & Technical Skills: Proficient with analytics tools (e.g., Excel, Google Sheets, Tableau, etc.) and LTV prediction models. Strong understanding of tracking systems and attribution tools

• Tools Expertise: Familiar with creative benchmarking tools, AI tools, ad libraries, and ASO tools (e.g., AppTweak)

• ROI-Driven: You prioritize high-impact business actions and manage acquisition costs effectively

• Gaming Culture: A strong understanding of mobile gaming industry trends is a plus

• Soft Skills: Autonomous, strategic thinker with excellent communication skills and adaptability in a fast-paced environment

Perks

Special perks:

• Hybrid work: 3 days remote per week

• Flexible working hours with the option of a 4.5-day week

• Opportunity to become a shareholder of the company

And of course:

• Lunch card: €8/day, 50% covered by the company

• Access to sports equipment in the office

• Training & conferences supported to help you grow

• Quarterly/Monthly team lunches and a Christmas gift card

• …and more!

We care about making this first exchange a meaningful one:

1. Initial phone call with Mélissa, our HR Manager, to understand your background and walk you through the process

2. Interview with Pauline our Lead UA Manager, to align on expectations and vision

3. Case study to assess your problem-solving and strategic thinking

4. Discussion with Adrien, our UA Creative Manager

5. Final interview withCharles our CMO

Additional Information

Contract: Full-time, based in Lyon, Paris, or remotely

Start date: As soon as possible

Median Salary: €45,000 per year