💼 Permanent contract
📍Munich
🏠 On-site or hybrid (2 days of remote work per week)
💰 €60,000–€68,000 per year, plus a collective bonus, depending on your experience
🌍 Lucca is going global! For this role, the required level of German is native or C2, English is C1/C2 (listening, reading and speaking).

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨 𝐚𝐭 𝐋𝐮𝐜𝐜𝐚

Lucca is a European HR software company that is expanding rapidly in Germany, 𝐚𝐧𝐝 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐰𝐢𝐭𝐡 𝐮𝐬.

Our mission is simple: we design intuitive solutions that automate HR and administrative processes, giving thousands of companies across Europe more time and energy for what really matters : their people and their business.

With 800+ experts based in Germany, France, Spain and Switzerland, and 8,700 clients across 𝟏𝟒𝟎+ 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, we’re building on a strong foundation while accelerating our international footprint, driving forward with an 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝟒𝟎%.

𝐘𝐨𝐮𝐫 𝐫𝐨𝐥𝐞

Your main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will work closely with a Senior Field Marketing Manager, to ensure marketing aligns and contributes to pipeline growth. You will co-create a local strategy and roadmap that will best serve our goals.

𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐛𝐞 𝐝𝐨𝐢𝐧𝐠 𝐞𝐱𝐚𝐜𝐭𝐥𝐲?

1/ Marketing campaigns

• Support integrated campaigns throughout the fiscal year
• Build buyer journeys with the most efficient tactics
• Work with the DACH PMM and the Senior Field Marketing Manager to define campaign topics and messaging
• Create or outsource content, including SEO-optimised content
• Work with sales on lead scoring and on other sales initiatives
• Manage CRM and email marketing campaigns throughout the funnel
• Support & drive performance marketing (LinkedIn, Meta, YouTube) and paid acquisition channels

2/ Web and content

• Work with global teams to manage local content on our website and marketing assets

3/ Communication & Event marketing

• Work with the global communication team to build and execute the local social media strategy
  -Support the Senior Field Marketing Manager in executing impactful event marketing initiatives

4/ Testing, iterating, learning and reporting

• Share analysis, feedback from the field and associated recommendations to the relevant internal Lucca teams and stakeholders to accelerate our learning curve.
• Drive, adjust and analyse campaigns
• Report on performance and results

𝐊𝐞𝐲 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦:

• volume and quality of leads generated and nurtured for the sales team
• you will be expected to set up local KPI benchmarks
• you will improve brand awareness and preference on the German market

𝐒𝐨𝐮𝐧𝐝𝐬 𝐚 𝐛𝐢𝐭 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮, 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐢𝐭?

You’re the right fit if you:
❏ You are native German & fluent in English.
❏ You have at least 2 years of experience in the SaaS sector in Germany and a successful experience in a Marketing role.
❏ You have an entrepreneurial mindset.
❏ You like to take on big challenges: you are curious, with a real desire to learn and results-oriented working methods.
❏ You have a strong operational spirit: you like action, getting your hands into the field.
❏ You have very good communication skills both in writing and orally, to communicate internally and represent the company in the country.
❏ You are an adaptable team-player, interested in collaborating with different cultures internally.

𝐀𝐧𝐝 𝐧𝐨𝐰, 𝐨𝐮𝐫 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 (in German and in English):

𝐒𝐭𝐞𝐩 𝟏: Phone interview with the Talent Acquisition Manager (30')
𝐒𝐭𝐞𝐩 𝟐: Manager interview (60')
𝐒𝐭𝐞𝐩 𝟑: Case study followed by an interview (60')
𝐒𝐭𝐞𝐩 𝟒: Our “Final Talk” (45')

𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐚𝐭 𝐋𝐮𝐜𝐜𝐚

💰 𝐃𝐮𝐚𝐥 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐨𝐧𝐮𝐬 𝐬𝐲𝐬𝐭𝐞𝐦.
🚆 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐥𝐚𝐧𝐝𝐭𝐢𝐜𝐤𝐞𝐭 – 75% of your subscription covered.
🏋️‍♀️ 𝐖𝐞𝐥𝐥𝐩𝐚𝐬𝐬 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 – discounted access to sports, fitness and activities you actually enjoy.
🐾 Our office is 𝐩𝐞𝐭-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲! Feel free to bring your furry friends to work.
🏠 𝐑𝐞𝐦𝐨𝐭𝐞-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐰𝐨𝐫𝐤 𝐩𝐨𝐥𝐢𝐜𝐲 – remote work possible after onboarding, either occasional or hybrid. To make working from home comfortable, Lucca provides the right equipment.

𝐎𝐮𝐫 𝐜𝐮𝐥𝐭𝐮𝐫𝐞

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team-building activity per team, a start-up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?