12-month apprenticeship - Consumer Insights & Social listening Analyst - September 2024 - Paris Area

Résumé du poste
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Levallois-Perret
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L'Oréal France
L'Oréal France

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Le poste

Descriptif du poste

12-month Apprenticeship | Consumer Insights & Social listening | From September 2024 to August 2025 | Paris area | Master 1 or 2

Consumer Insights refer to the understanding of consumer behavior, needs, preferences, and motivations . It involves gathering data and analyzing consumer attitudes, opinions, and behaviors to gain a deep understanding of their needs and desires. Consumer insights help businesses make informed decisions about product development, marketing strategies, and customer experience.

The main missions of consumer intelligence are:

- Assist CMI Manager to provide consumer insights on categories to improve new product and content development


- Set up research projects in collaboration with the CMI Manager, the Marketing team and agencies (Prepare sample data, review questionnaire & material, track project progress & timings)



- Prepare result analysis & restitution in collaboration with Marketing and Agencies



- Build consumer knowledge by conducting transversal analysis based on existing data sources (panel, consumer studies, social listening, trends reports, …) for categories



- Develop a privileged partnership with the marketing teams and the agencies: become a key point of contact.


YOU ARE…

  • A Master student - No margin for negotiation on this one!
  • Fluent in English
  • A Creative Entrepreneur : courageous and adventurous. Every single day, you spot opportunities to shake things up and change the world for the better.
  • People oriented . You’re not afraid of new ways of doing things or of other people’s (sometimes crazy) ideas. Here, we cherish and celebrate diversity so you’ll feel right at home whoever you are.
  • Respectful , you treat everyone the same no matter who they are.
  • Willing to own the strategic level direction whilst maintaining a passion for grass-roots.
  • A Critical thinker with strong decision-making abilities.


WHAT DOES OUR RECRUITMENT PROCESS LOOK LIKE?

1°/ Our recruitment team will review all the application - and If your CV is selected , you will be invited for an Exploratory Recruitment Interview.

The recruiter you meet with will be getting to know you better so they can capture the métier, division, brand and finally the mission in which you will be able to better express your full potential.

2°/ Finally, you get a Business interview with your potential future manager(s). At this point, your recruiter will help you prepare for this final interview!

YOUR ADVANTAGES:
  • Salary: based on your study level
  • VIP access to the internal L’Oréal online shop to buy discounted products
  • Access to L’Oréal’s canteen and gym
  • Unlimited access to the L’Oréal Learning Platform to boost your development
  • 1 day of remote working per week
  • A bespoke development process guiding you towards a permanent position in the Group. Note that ~80% of our entry level roles are filed by previous interns/apprentices!


Want to know more about L’Oréal and our Sense of Purpose? Click HERE

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