JTI has been gradually increasing market share to its current nearly quarter* share of the tobacco market. And they are well on their way to become the most successful and responsible tobacco company in the world.
Following the global acquisition of R.J. Reynolds by Japan Tobacco in 1999, the company name changed to JT International spol. s r.o. Back then, JTI´s market share was about 2%, and its brands included Camel, Monte Carlo, Slavia and Winston.
In 2007, JT acquired Gallaher Ltd, the largest acquisition of a Japanese company by then, which effectively doubled the size of the company. The integration of Gallagher made JTI even stronger with a brand portfolio comprising of Camel, Winston, Ronson and LD representing 8% market share.
