WHO ARE WE?

Hopscotch Season is the only 100% Food, Drink and Lifestyle international communications agency within the HOPSCOTCH group. With 60 years of experience and a presence in 24 countries, Hopscotch Season continues to evolve to anticipate innovations, understand trends, and co-develop impactful and creative strategies with its clients. Every day, 250 passionate experts design and promote communication strategies for local authorities, institutions, companies and brands, adapting them to local markets. The agency offers a unique value proposition covering the full spectrum of communications expertise: planning, editorial content creation, campaigns and activations, amplification, and performance measurement.

MISSIONS

Under the reporting line of the managing director:

Strategic Leadership
• Develop and oversee integrated digital marketing strategies aligned with client objectives and 360 marketing campaign.
• Provide thought leadership digital transformation and innovation within the agency.
• Evaluate and select external suppliers and partners, ensuring high-quality, cost-efficient solutions that support effective campaign execution and maintain margins objectives for the agency.
• Contribute to new business development, including pitches and proposals.
• Actively participate in board meetings, contributing insights and recommendations to ensure smooth operations, strong cross-team collaboration, and alignment with the agency’s development goals and HQ strategy.

Campaign Management
• Lead the planning, execution, and optimization of multi-channel campaigns (SEM, social media, display advertising, influencer marketing, content marketing, etc.).
• Optimize and internalize ad booking processes
• Build and maintain a database of vetted influencers who can be activated under preferred conditions to ensure agility, cost-efficiency and consistency in campaign execution.
• Establish KPIs and measurement frameworks to track performance and deliver actionable insights.
• Ensure the highest standards of quality and effectiveness across all deliverables.

Team Management
• Build, mentor, and inspire a performing digital marketing team including conducting annual appraisals to ensure consistent quality standards, and drive team development.
• Facilitate cross-functional collaboration between digital, PR, finance and account teams.
• Facilitate conflict resolution within the digital team and across departments to ensure smooth collaboration and a positive work environment.
• Foster a culture of continuous learning and innovation.

REQUIRED JOB EXPERIENCE & SKILLS

• Bachelor’s degree or higher in Marketing, Digital Media, Business, Communications, or related field.
• At least 8 years’ experience in digital marketing campaign management in Japan.
• Proven track record of successfully leading digital campaigns for brands or associations in Japan.
• Strong knowledge of digital advertising platforms (Google Ads, Meta Business Suite, etc.).
• Advanced understanding of analytics tools (Google Analytics, Adobe Analytics).
• Experience managing budgets, forecasting, and ROI analysis.
• Experience working with international brands and cross-border campaigns.
• Strong understanding of digital marketing strategies, competitors and trends.
• Familiarity with emerging technologies such as AI marketing tools, programmatic advertising. CRM tools.
• Certification in digital marketing platforms (e.g., Google Certified, Facebook Blueprint) is a plus.

PERSONAL SKILLS

• Native Japanese and excellent verbal and written communication skills in English, additional languages such as French, Italian or Spanish are a plus
• Strategic thinker with a hands-on approach.
• Excellent communication and presentation skills
• Ability to lead multiple projects and multiple clients at the same time.
• People management experience,
• Results-oriented mindset with a focus on continuous improvement.
• Budget and schedule management, field operation ability
• Flexibility and ability to rework/adapt concepts according to clients’ needs and expectations.

WHAT WE OFFER

• International working atmosphere with colleagues and clients from over 12 countries
• Opportunities to use English daily
• Flexible work time and remote work
• Holiday/Vacation: 17 days off in the first year (then +1 day/year up to 22 days), + 5 days off per year offered and set by the company.
• Individual training budget of JPY 100,000 per year to empower your skills and knowledge (i.e. foreign language, wine/cheese certificate, PR training program, IT/Digital tools, etc…)

CONDITIONS

• Type of contract: Permanent contract
• Location: Tokyo
• Availability: ASAP

The HOPSCOTCH group is committed to promoting diversity, and all our positions are open to people with disabilities.