Marketing automation is key in our growth strategy as it is the only way to send the appropriate message at the right timing to a specific user. Directly reporting to the Head of CRM within our Marketing team you will be responsible for CRM tools, data quality & automation campaigns for all the countries, in close collaboration with 2 other team members. Understanding user behaviour & needs, identifying holes in our user lifecycle and filling them with the most appropriate communication content & channel to increase conversion & renewal will be your daily job.

Datamodel & tools

• Be one of our CRM tools expert : Iterable for email & push notifications & banners, CM.com for SMS

• Implement new  channels identified as good opportunities for HE (such as push web)

• Own the CRM data model & coordinate any changes needed

• Follow up on all relative bug resolutions

• Work closely with the data team to ensure data quality & documentation update

Campaigns

• Coordinate existing campaign optimization & run constant AB tests

• Build new automation campaigns (content, integration, targeting, flow set up) based on business opportunities analysis

• Build a strong mobile strategy to increase mobile traffic & conversions including push app, push web, SMS campaigns

• Lead relative projects such as implement a preference center or sponsorship program revamp : identifying key people you want to involve in the project, analysis of the current situation, define issues we want to solve & objectives, build action plan & deliver it

Reporting

• Build reports to monitor closely sendings & campaign performances

• Analyze, share learnings & recommendations

• Develop a reliable control group methodology to measure incremental revenue

• At least 4 years of experience in managing CRM database & multichannel automation campaigns

• A true appetence for data flows and complexity

• HTML and SQL skills are a plus

• Strong analytical skills and familiar with AB test methodology

• Very good French and English communication skills, both verbal & written

• Real problem solver

• Ambitious & result oriented : committed, proactive, you like to see impacts of your actions

• Autonomous but also a great team player

• Data driven : you don’t do because you feel it but because you have observed and analyzed

• Good coordination skills

• Want to take part in an entrepreneurial project with a positive impact

  HomeExchange and its team oppose any form of discrimination; we are committed to promoting diversity and inclusion, by cultivating a respectful and welcoming work environment, where everyone can find their place, express their talents and build their professional career. Each application will be studied carefully; Don’t hesitate, apply!

Benefits

• Full-time position

• Company social events

• Flexible WFH policy

• Free Membership to our travel network

Please send us:

• CV

• Cover Letter