The role :
CDI to be filled from November.
Based in Paris 17.
As CRM project manager Europe, you will be part of the CRM & Data Europe project team to be the main point of contact for the build projects in Europe.
You will work on the implementation and development of CRM solutions leading to in-depth customer knowledge as well as personalized experiences with an omnichannel approach. You will establish close relationships with local CRM teams, IT (consumer facing), digital, e-commerce and retail teams.
What you’ll do :
Coordinate and deploy strategic projects and CRM evolutions :
- Be the business lead for projects related to CRM solutions (definition of the business need, monitoring, testing, change, training, post-go live ...) in coordination with IT and international stakeholders
- Ensure the prioritization of the evolutions in the backlog and respect the schedules
- Provide quality assurance on all aspects of delivery
- Improve the performance of CRM actions initiated at international, regional and local levels
- Suggest CRM improvements and action plans
- Support countries in the implementation of CRM solutions
Ensure CRM data compliance :
- Monitor, study and optimize the quality of customer data from source systems to the CRM database
- Oversee every aspect of the data lifecycle: create, use, store, archive and anonymize data to promote data quality and integrity
- Support the markets in the maintenance of their customer data (data control, cleaning, deduplication, merge, archiving, etc.)
- Monitor rules and regulations, including GDPR, and promote them to European countries
Accompany the European CRM community :
- Develop an in-depth understanding of market needs and priorities in order to develop and implement CRM projects (MDM, Loyalty Engine, CDP etc.)
- Collaborate with local teams to teach them how to make the best use of the CRM projects
- Consolidate project needs of local CRM and liaise with international/IT teams
- Optimize the performance of CRM actions initiated at the international, regional and local levels
- Coordinate and communicate on feature deployments and improvements as well as problem identification and resolution