Born in 2016 from the merger of Groupe PSA and the TravelCar startup, Free2Move was created to simplify and guarantee mobility for everyone.

Today, thanks to our agile and conquering state of mind, we bring together a set of new mobility services to meet the travel needs of our customers.

With Free2Move, you can find the closest vehicule and book it for minutes / hours / days in Madrid, rent a car for your stay in Italy, find the nearest charging point for your electric car everywhere in Europe, book a parking space for your weekend in Paris ... all in one click and on the same application !

Free2Move is the Nº1 reflex for more than 1 million users, in more than 170 countries across 5 continents, available in 30 languages and 26 currencies.

Free2Move has 5,000 partners and offers 100k+ vehicles available to rent.

If you want to join a team of passionate, dynamic, motivated, and creative people, in a human-sized, innovative, agile, internationally oriented environment … join us!

MISSIONS

As the Head of Marketing - B2C, your missions will be to:

• Manage mobility market research and customer interviews to understand clearly the needs of our prospects and competition environment
• Elaborate a per-business line product segmentation taking into account market specificities, audience, market size etc…, maximizing lock-in and cross-sell among products
• Build and communicate a global roadmap to ensure transparency, alignment, and advocacy of the B2C marketing strategy, cultivating strong collaborative relationships with all services
• Manage all our marketing and communication assets with the designers and brand content teams to produce impactful creatives and promote our communication efficiently
• Set up dedicated action plans to develop secure, impactful & consistent campaigns, boost the usage of the service and ensure the follow-up of these action plans
• Develop, manage and implement the global acquisition strategy with acquisition & partnerships team
• Optimize customer journey with a constant focus on conversion, retention and referral with digital project manager
• Improve the understanding usage and customer journey of our customers with data scientists and product teams in order to propose adaptations to the product and ensure its suitability to the market 
• Define and manage users segmentation in order to maximize the personalization of our communications with the CRM team
• Design and implement the CRM strategy and deploy it across channels, to activate, onboard, engage, educate, and retain our users
• Work closely with Product team to shape new product and go-to-market strategy
• Create ideas to improve user experience and new solution for our B2C customers
• Implement solutions of onboarding, retention, reactivation and loyalty program to grow our user base and foster the engagement of our users 
• Test and learn everyday to analyse all campaign performance of your and prioritize your actions 
• Dig into the numbers so every decision you make is informed, and backed up by data

PREFERRED EXPERIENCE

• BSc or MSc degree in Marketing or relevant field
• To have at least 8 years of experience in a similar role ideally in a start-up or scale-up that develops a consumer mobile app
• Creative, Energetic, engaged, committed, results-oriented attitude, a challenger driven by numbers and innovation
• Ability to work in rapidly evolving organizations, uncertain and under-built environments, with different profiles and constraints originating from other teams and departments
• You have à strong vision growth, branding and design 
• Strong eye for design and content quality
• You have a strong analytical to turn data into actionable insights
• You are creative and have excellent written and verbal communication skills in English 
• A strong customer-centric mentality - you are always thinking about how our customers interact with the brand
• Experience in leading and developing high-performing teams
  

WHAT WE OFFER

Working at Free2Move means integrating a tribe in which excellence and the culture of performance are synonymous with having a good time; but it also means :

• The opportunity to revolutionize mobility with us!
• A great induction process with lots of surprises
• Career evolution
• Latest technological working tools
• Strong cooperation between our different teams
• International projects 

Free2Move is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, origin, religion, sexual orientation, gender identity, age or nationality, and will not be discriminated against on the basis of disability.