Job Description

The Partner Marketing Manager responsible for Content & Communications plays both a strategic and tactical role within the global partner marketing team, owning content creation and marketing activities that span the full marketing lifecycle in support of partner business objectives.  

As an exceptional writer and editor, with the ability to translate technical themes and topics into compelling stories and assets, you’ll relish the opportunity to plan, build, lead, and optimize partner content and PR programs. 

This role will partner with marketing, product, enablement, and program managers across the organization to proactively drive content-focused marketing plans and programs to achieve business objectives.  

• Define, develop, and deliver the content strategy to support inbound content marketing and outbound content programs, including partner program and enablement collateral, case studies, blogs, email and thought leadership pieces. 

• Aggregate and maintain inputs for content planning, including audience insights, personas, messaging, competitive information and feedback from content supply chain contributors and users. 

• Develop unique, engaging, solution-oriented content that can scale to global marketplaces, while maintaining brand and product standards, voice, and style. 

• Deep dive and understand audience pain points to turn them into insightful, action-driving content. 

• Collaborate with marketing program owners, content strategists and campaign managers to integrate and repurpose content marketing and campaign content where appropriate. 

• Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation, and maintenance. 

• Provide and report on content measurement using web analytics tools, marketing automation, content management systems and social media management tools; make recommendations for optimizing content quality, processes, and activation channels. 

• Be instrumental with managing proactive and reactive press coverage opportunities for the partner team. 

• Work closely with the corporate PR team to ensure a regular drumbeat of coverage around thought leadership and other appropriate newsworthy content. 

• Develop, manage and measure the impact of PR and media campaigns. 

• Build and manage the partner communication and social media channels. 

• Ideate new communication channels, content formats and programs based on audience and business needs. 

• Manage and execute localization and translation requirements based on content strategy, regional needs, and expectations. 

Qualifications

• ​​​​​Bachelor’s Degree in Business or Marketing or equivalent  

• 3-5 years B2B marketing experience in high tech/SaaS/software industry with a minimum 3-years channel/partner marketing, content marketing and/or public relations/advertising agency experience 

• Experience writing partner program and product focused content including blogs, use cases, website copy, sales collateral, marketing emails, etc for a B2B SaaS company. 

• Excellent cross-functional collaboration and multi-phased project management skills  

• Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with multiple teams 

• English language skills are mandatory, other languages are a benefit 

• 10-20% travel required 

Additional Information

What's in it for you? 

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.  
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research. 
• Working models that offer you the flexibility you need, ranging from full remote options to hybrid ones combining home and in-office work.  
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.   
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.  
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.   
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all  
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.  

Discover more perks & benefits

Growth opportunities - find out how Dynatrace supports your career development and personal growth journey: https://careers.dynatrace.com/grow-with-us/career-development/

Flexible working - our flexible and trusting work environment fits your current life situation: https://careers.dynatrace.com/ways-of-work/

Relocation Support - discover how we can support you if you wish to join us at one of our global locations: https://careers.dynatrace.com/relocation/

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.