As a UK Sales Development Representative, you will be fully dedicated to outbound prospecting on the UK market. Your mission is to generate high-quality opportunities by engaging with the right prospects, at the right time, with the right message.

You will work closely with senior Account Executives and have the opportunity to follow deals throughout the sales cycle. Being an SDR at Primo is a fast-track to learning the fundamentals of sales, from prospecting to closing.

Your Impact & Responsibilities

You will play a key role in Primo’s international expansion by:

• Opening and developing the UK market through a strong outbound-first approach.

• Building and iterating on Primo’s top-of-funnel outbound playbook.

• Running multichannel prospecting campaigns

  (calls, emails, LinkedIn messages, video, sequences).

• Testing, refining and scaling messaging and sequences.

• Generating high-quality discovery meetings with prioritised and enriched leads.

• Engaging confidently with senior and technical decision-makers.

• Conducting first-level qualification before allocating opportunities to Account Executives.

• Collaborating closely with senior Sales profiles to understand the full sales cycle.

• Keeping accurate and structured records of all interactions in our CRM.

• Developing a deep understanding of Primo’s product and how it solves customer problems.

• Continuously experimenting with new ideas and creative approaches to connect with prospects.

You will be a good fit to join the Sales team at Primo if you:

• Are passionate about sales and outbound prospecting.

• Are a native English speaker.

• Have experience in Sales, Sales Development, or another customer-facing role

• Are highly organised with strong prioritisation and follow-up skills.

• Enjoy having quality conversations rather than chasing unqualified volume.

• Are comfortable speaking with technical and senior profiles.

• Like autonomy, ownership, and building things from scratch.

• Are curious, resilient, and motivated by ambitious objectives.

We value diversity of backgrounds and experiences — everything else is a plus.

• Interview with your peer, founding BDR - Côme (30’)

• Skills fit with Maxime, Head of UK - (45’)

• Lunch with the GTM & culture fit with Martin, our CEO (1h)

• Wrap up with Maxime (30’)

Our process usually takes about 2 weeks.