Join our team as a CRM Lead, acting as the strategic bridge between technical execution and business vision. In this pivotal role, you will manage and optimize large-scale customer lifecycle and retention programs, ensuring that data-driven strategies translate into high-impact operational results.

CRM Lead – Client Management

• As a CRM Lead, you build and maintain strong client relationships based on trust and transparency.

• You understand your clients’ business challenges and their customers’ expectations, and translate these into actionable customer experience strategies and concrete operational plans.

• You lead the execution, monitoring, and optimization of CRM strategies, using clear communication tools (PowerPoint, Google Slides, Figma, etc.).

• You are an effective communicator, able to stay calm under pressure and simplify complex topics.

• Drawing on your experience and curiosity, you continuously test, implement, and leverage market insights, research, and data to refine recommendations and daily actions.

• Always one step ahead, you connect topics, identify creative opportunities, and act quickly to achieve client objectives.

  Collaboration with Project Teams

• You qualify each client request in close collaboration with the Project Manager and Account Lead.

• As CRM Lead, you are responsible for recommendations and deliverables.

• You support the Project Manager with scoping, budgeting, planning, and, of course, the execution of projects.

• You define client and internal KPIs and monitor them in real time.

• You ensure the quality and consistency of CRM deliverables in line with agency standards, with direct involvement in their production.

  Integration within the Marketing Team

• You build and maintain strong collaborative relationships within the team, leading by example through your daily involvement.

• You are an active contributor and ambassador, strengthening team spirit and continuously improving CRM operations.

• You share best practices, insights, and feedback during team meetings and through hands-on sessions.

Requirements

• Experience: 5+ years in CRM or Digital Strategy

• Technical: Expert knowledge of Adobe Campaign : workflows, delivery, and data analysis.

• Skills: Strong project management and analytical mindset.

• Languages: Fluency in French and English is a must.