The Head of Operational Marketing & Execution plays a pivotal leadership role within the Business Management & Support (BM&S) function at Biocodex. This position is responsible for ensuring marketing execution excellence, bridging global strategy and local implementation, and driving category-focused brand performance across all regions.

This role directly oversees the Regional Category Leads (RCLs) - formerly Regional Brand Managers (RBMs) - ensuring category alignment (Microbiota, Women's Health, and Mature Products), best practice sharing, and governance. The Head of Operational Marketing & Execution will work closely with Customer Experience, Marketing, and Medical teams to ensure Biocodex's strategies are rolled out effectively in subsidiaries and partnership markets.

Key Responsibilities

1. Marketing Excellence & Strategic Alignment

• Align global strategies with local execution, ensuring consistency and local adaptability.
• Lead and mentor Regional Category Leads, fostering governance, best practice exchange, and structured follow-up.
• Ensure strategic focus across the three defined categories: Microbiota, Women's Health, and Mature Products.

2. Collaboration with Customer Experience & Medical Teams

• Partner with Customer Experience to enhance engagement and brand activation.
• Integrate medical insights into brand and category strategies, ensuring scientific credibility and compliance.
• Support HCP-driven (Healthcare Professional) and DTC-driven (Direct-to-Consumer) execution excellence.

3. Operational Marketing Orchestration

• Consolidate and track marketing initiatives across regions at BM&S level.
• Optimize marketing operations by guiding subsidiaries and partners through structured execution frameworks.
• Ensure efficient use of investment allocations across pillars and stakeholders.

4. Performance Management & Digital Acceleration

• Promote data-driven decision-making by leveraging Business Intelligence and market analytics.
• Drive digital marketing acceleration, equipping teams with tools and expertise for data-led performance.
• Ensure high-performance brand activation across geographies.

5. Commercial Synergy

• Collaborate with Commercial Excellence & Revenue Growth Management to align trade, channel management, and sales force initiatives with marketing priorities.
• Leverage SPOT and cross-functional forums to align commercial and marketing actions.

Why Join Biocodex?

This is a high-impact leadership role at the intersection of Marketing, Medical, and Commercial Excellence. As part of BM&S, you will shape Biocodex's marketing execution model, ensure global-to-local alignment, and lead the category-focused approach (Microbiota, Women's Health, Mature Products) across all regions and partnership markets.

Education & Experience

* Master's degree in Marketing, Business, or related field.
* 10+ years of marketing leadership with experience in healthcare, pharmaceutical, or life sciences industries.
* Proven expertise in global-to-local execution, category/portfolio management, and brand strategy.
* Strong background in operational marketing orchestration.



Key Competencies

* Cross-functional leadership with proven ability to align Marketing, Medical, and Commercial functions.
* Strong governance and process structuring capabilities, especially in global-local alignment.
* Category-focused strategic thinking with an operational mindset.
* Data-driven decision-making skills and proven ability to drive digital acceleration.
* Change leadership and agility in evolving organizational contexts.