Plan & build Arsen’s marketing mix: email marketing, events, webinars to grow the brand and traction

Maintain, measure, and optimize through market automation what works and generate reports on leads (MQLs & SQLs) generated

Identify industry influencers and develop partnerships from webinars to live events, case studies, etc. we have a lot of opportunities to showcase how we work in the cyber ecosystem

Plan, create and distribute lead magnets: from white papers to free tools, based on the personas we’re targeting

Structure and grow the marketing team: you’ll be working with the CEO and junior growth who currently handles marketing ops, you’ll help recruit and manage new marketing hires as we grow

Come up with new strategies to increase traction and brand awareness

Experience in a B2B Seed-stage startup: you must have a significant experience in a startup who’s been from Seed to Series-A stage

Experience in cybersecurity: you’re familiar with the market and have a strong technical culture

English copywriting skills: because a lot of our marketing relies on content for the international market, you need strong copywriting skills in English and French

5+ years of experience in B2B marketing: demand gen, growth hacking and the ability to manage resources, with a proven track record

Experience in positioning a product/company in a competitive market, defining qualified accounts, developing customer personas, and crafting compelling messaging

You have strong leadership skills as you have previously built and led a marketing team in an early stage startup

Self-motivation: highly autonomous, driven by results and impact

Obsession for shipping quality, high-value content