AB InBev France

AB InBev France

WorkPride 2021

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AB InBev France

AB InBev France

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    WorkPride 2021

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    A Global Virtual Pride Conference

    This 5-day series of events is free for professionals, graduates, inclusive employers, and anyone who believes in workplace equality. Each year, WorkPride welcomes thousands of virtual attendees from around the globe to network, share best practices, and learn strategies to help create workspaces that are inclusive of all sexual orientations, gender identities, and gender expressions.

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    Get to know AB InBev

    The brewing heritage of AB InBev dates back more than 600 years, spanning continents and generations. From the European roots at the Den Hoorn brewery in Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the founding of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia and the first brewery in Brazil.

    The company produces over 500 brands of beers including world-famous household names such as Stella Artois, Corona, and Bud. Locally the company is famous for brands like Leffe, Tripel Karmeliet and Hoegaarden. The French office is located in Lille, where about 100 employees work in support functions. In the field, 200 employees manage the commercial relationships with local bars and supermarkets throughout France.

    Customer-centric innovation for the French market is a core part of what they do. In a team effort and collaboration involving people in Sales, Supply, research and development, AB InBev successfully launched a new version of a famous brand on the French market: Leffe La Légère. La Légère combines the lightness of a lager and freshness of a light blond beer with the signature aroma of Leffe. In 2020, the year of its release, the brand was recognised as a leading innovation in the French drinks category by Nielsen.

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