The marketing manager defines and implements the marketing and communication strategy for Virtual Regatta Offshore and Inshore applications.
Reporting line : Virtual Regatta General Manager

·      Overall, increase our players / community base, their satisfaction, and make them dream through a successful marketing and communication

·      Define and deploy the marketing strategy of both games (Virtual Regatta Offshore and Inshore) to acquire new players, and retain players

o   Links with sailing federations

o   Mailing to our players database

o   Social networks communication

o   In-game news

o   Stores optimization

o   Other additional ideas to increase number of players

·      Participate with the other managers of Virtual Regatta to the creation of new races, new concepts, new features and overall improvements to customer experience, with the objective to increase number of players and customer satisfaction

·      Communication : definition of objectives, target audience and storytelling, and deploy successful communication to all players, networks, etc.

·      Implement a CRM strategy with Clevertap, to constantly optimize the marketing and communication

·      Recommend and implement a media plan: Emailing, social media, in games (push, notifications.) in line with the brand strategy for each race or challenges.  

·      Produce an organic mobile / web acquisition strategy: SEO / ASO, A/B test, content strategy.  

·      Participate in the paid mobile acquisition strategy with the user acquisition manager.  

·      Coordinate with our B2B partners 

·      Management: team of three + transversal responsibilities: community manager, marketing & communication officer and graphist.

·      5 years+ of experience in marketing, communication

·      Sailing fan or evolving in the sailing world in previous jobs

·      Must have : be a doer / make things done

·      Bac +5 level

·      A great capacity for analysis, synthesis and forecasting

·      Fluent in English

·      Management experience | strong entrepreneurial spirit | wish to strongly invest in a great project

When & Where

·      Starting date: ASAP

·      Place: 43 rue Camille Desmoulins, 92130 Issy-les-Moulineaux (France)

·      Remote: partially