🖌 Our Marketing Team

No one is more creative and data-driven than this team - they have the best of both worlds!

The Marketing Team’s main mission is to get our product into the hearts of millions of users around the world.

The Growth Team builds innovative ideas to conquer markets, attract, and retain users.

The Brand Team strives to create Joko’s vision for the long term and builds a connection with all its users.

Led by Isa, our CMO, they are constantly innovating to take our business to new heights.

🎯 What You Will Do

As User Lifecycle Manager, you will ideate and lead creative strategies to activate, retain and turn users into Joko advocates. You will deliver on your mission by making sure our users get the best experience possible, through a variety of CRM strategies and automation, making sure that they are always served the right message at the right time. You will also be a key actor in the business expansion strategy, rolling out the lifecycle in new countries.

You will be part of the Growth division of the Marketing team and report to the Head of Growth. Your missions will be:

• Activation. You will drive new users to use the app by converting them through the onboarding steps that will optimize their Joko first-time experience and boost long-term retention.

• Retention & Referral. You will turn users into power users, i.e. users who not only make the most of Joko’s benefits in the long run but also promote the app around them. To this end, you will drive the personalization of all our communications and partner with our content creation team to come up with qualitative communications.

• Revenue. You will aim at maximizing users’ LTV by ensuring they make the most of Joko’s benefits all along their lifecycle with the product.

• CRM strategy & efficiency. To achieve the above, you will be the owner of our CRM strategy - delivering the right message to the right user at the right time and through the right channel (in-app/push/email) - and iterate on it through continual AB tests and analyses to optimize its efficiency. You will also make sure we use the best tools possible to improve our technical capabilities and deliver the best-in-class CRM experience.

• Teamwork. You will work hand-in-hand with other teams such as Product and Data to coordinate efforts in reaching the company’s growth ambition.

• Experience: You have approx. 3-6y experience, ideally including B2C marketing missions.

• Languages: You are fluent in English both written and spoken, as our team is international.

• Communication: You have strong written and verbal communication skills, and you are able to explain something complex with simple words.

• Analytical skills: You love solving complex problems and analyzing data to drive actionable insights and initiatives.

• User-centric: You are always eager to get into users’ heads and understand how they think, what brings value to them, and how they may react to communications. You always put them at the core of your reflections.

• Methodology: You are used to experimentation methodology and you are able to learn and adapt quickly to dynamic business goals.

• Mindset: You have an entrepreneurial mindset, and you like challenges and getting hands-on.

• Attention to details: You know that the devil is in the details, and you have a talent for spotting flaws if there are any.

• Efficiency: You are fond of productivity tools and able to deliver on time on projects with many stakeholders.

• 15-min call with the Hiring Manager

• 45-min personality interview with two team members

• A case study followed by a 45-min debrief

• 45-min Founders interview

• Reference calls

You might also be invited to meet other team members at the office for a coffee or a drink!