B2B/Enterprise Marketing Lead

CDI
Paris
Télétravail total
Salaire : Non spécifié
Expérience : > 5 ans

Zama
Zama

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Le poste

Descriptif du poste

Zama is looking for a dedicated individual to coordinate Zama efforts in B2B Marketing. The ideal candidate will be responsible for executing strategic marketing initiatives that align with our broader company growth and lead generation objectives.

  • Formulate and execute detailed growth marketing strategies, working closely with the central Marketing team. Efficiently communicate and promote Zama’s blockchain products and solutions to on-chain finance targets (tokenization platforms, stablecoin projects, etc.) and ecosystem, building a strong brand with Defi and TradFi players, and growing revenues.

  • Lead the creation of impactful marketing materials to promote Zama blockchain solutions among DeFi and TradFi decision makers (CEOs, heads of digital asset teams, product teams, compliance teams, etc.), such as blog posts, presentations, sales collateral, enterprise and ecosystem-related website content, webinars, whitepapers, and reports. These materials should boost awareness, generate leads, and assist in customer and partner acquisition efforts while adhering to the Zama brand guidelines.

  • Online campaigns: develop and execute campaigns to generate leads through multiple channels (e.g., content marketing, email campaigns, paid ads). Implement and manage lead nurturing workflows in the CRM, ensuring prospects are guided effectively through the qualification and sales funnel.

  • Event marketing: organise Zama’s presence at on-chain finance events. 

  • Employ data-driven insights to continuously refine and enhance marketing performance, conversion rates, and return on investment (ROI).


Profil recherché

  • Proven experience (5-7 years) in a senior product marketing and/or growth role in blockchain, with an enterprise focus.

  • Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.

  • Proven track record of driving measurable results and achieving growth targets through strategic marketing initiatives.

  • Proficiency in digital marketing tools and platforms such as Google Analytics and marketing automation software, paid campaigns on LinkedIn, and X.

  • Deep understanding of blockchain use cases, with a track record of successfully marketing blockchain solutions.


Déroulement des entretiens

📋 Step 1: The Application Form

Start your journey by filling out our application form. This is your chance to introduce yourself and showcase your unique skills and experiences.

🏆 Step 2: The Challenge

Next up, tackle our challenge! This is where you can shine and show us how you approach and solve real-world problems.

💼 Step 3: The Technical Interview

Dive deep into your technical knowledge with our team. This is your opportunity to demonstrate your expertise and passion for the field.

🤝 Step 4: Cultural Fit & Compensation Chat

Meet with our COO to discuss our company culture and explore how you can thrive with us. We’ll also discuss compensation to ensure we’re on the same page.

🛠️ Step 5: The Hacking Trial

Put your skills to the test in a real-world hacking scenario. This trial helps us see your practical skills in action and how you handle challenges.

🔍 Step 6: The Reference Check & Offer

As a final step, we’ll conduct a reference check to confirm your qualifications and past experiences. If all goes well, you will get an offer soon.

We provide more details on our process here. Exceptional candidates will hear from us as we advance through the recruitment process.

Zama values and promotes diversity. We give everyone a fair chance to be evaluated on their professional, academic, and personal skills. Our goal is to make the hiring process as pleasant, stress-free, and friendly as possible, even if it is longer and more involved than you might find elsewhere.

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