About Wooclap

Wooclap is an interactive learning platform used by thousands of teachers, universities, and companies worldwide. We help instructors transform passive audiences into active learners through evidence-based pedagogy and engaging digital tools.

We are scaling fast internationally (US & Canada, UE, LATAM) — and search visibility will be a core growth lever in the next phase of our expansion.

To accelerate this ambition, we’re looking for a SEO / GEO Manager who will fully own Wooclap’s search strategy globally (organic search, geo-visibility, generative search, Reddit presence, and more).

🎯 Your Mission

Become the global owner of SEO and search-driven growth at Wooclap. You’ll build our strategy, execute it, track it, and turn organic visibility into qualified demand worldwide.

🚀 What You Will Do

1. Build & Own Wooclap’s Global SEO Strategy

• Define and execute a long-term SEO roadmap aligned with our product, acquisition, and international goals

• Identify core opportunities and quick wins on technical SEO, on-page SEO, content SEO, and authority building

• Prioritize and plan SEO initiatives by market

2. Set Up the SEO Infrastructure (Monitoring, Automation, Performance Tracking)

• Create dashboarding & reporting systems to monitor search rankings, traffic quality, and competitor evolution by market

• Select and manage tools

• Define SEO KPIs and share performance insights with Product and Marketing teams

3. Improve Organic Search Performance Across the Full Funnel

• Conduct keyword research for each priority market

• Rewrite and optimize key landing pages and website content

• Shape the global content plan in collaboration with the Content Lead

• Ensure Wooclap emerges as a global organic actor on all active markets

4. Lead International SEO Expansion

• Adapt SEO strategy to local search intent, languages, and competitors

• Build localized content clusters to expand Wooclap’s footprint

• Improve website structure to support international SEO (hreflang, localized URLs, crawling rules, indexation)

5. Explore & Activate New SEO/GEO Channels

• Develop a systematic presence on Reddit (subreddits related to EdTech, teaching, learning, AI)

• Build a strategy for visibility in LLMs: prompt optimization, structured content, schema markup, Q&A content

• Improve Wooclap visibility in search results generated by AI agents

• Identify new search ecosystems where we should be present

🧩 What We’re Looking For

Must-Have

• 3–7+ years in SEO, ideally in a SaaS or international B2B context

• Strong expertise across all pillars: technical, on-page, content, authority, analytics

• Experience building dashboards and performance monitoring systems

• Strong analytical skills: ability to size opportunities, prioritize, and model impact

• Experience with international SEO and multi-market strategies

• Ability to work hands-on: you execute as much as you strategize

• Curious, autonomous, structured, and proactive

Nice to Have

• Experience working with US-centric SEO and high-competitive environments

• Knowledge of AI-driven search trends (LLMs, SGE, RAG-based agents)

• Strong understanding of content strategy and product-led marketing

• Experience with Reddit, Quora, forums, or alternative channels

• Understanding of EdTech or higher education markets

• ☎️ 30’ Screening interview with Florentine, Head of Marketing

• 📈 90’ Business Case with Florentine, Head of Marketing and another team member

• 🤝 30’ Panel interview with your future colleagues

• 🔊 30’ interview with Baudouin our CEO