About the team

You will be responsible for all aspects of acquisition marketing in Canada on various web, mobile, and offline channels. This critical and highly visible role will develop our acquisition strategies and oversee their implementation, increasing the number of guests on Turo. 

You have a proven track record of scaling multi-million dollar media budgets across mobile app, web and offline acquisition channels, building a world-class team of acquisition marketers, and implementing cutting-edge acquisition marketing tech to automate and scale. Working closely with our central marketing, international marketing, analytics, finance, brand, business development, and engineering teams, you will develop campaigns and lead cross-functional initiatives that acquire highly profitable users across a portfolio of channels. The outcome of your work will be hugely impactful on Turo’s growth in Canada

What You’ll Do

• Lead the overall paid efforts, including strategy, tracking/measurement, reporting, and optimization.

• Develop and execute campaigns to fuel new user growth across channels, such as OTAs (online travel aggregators), and social media platforms.

• Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance (Google, Microsoft, Apple).

• Analyze and report on campaign performance using advanced ROI and cohort analysis.

• Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired, ROAS, and payback period by channel. 

• Uncover new performance marketing opportunities through existing and new channels, and develop a plan to test and validate the effectiveness.

• Track progress towards spending and performance targets per channel daily and share with marketing leadership.

• Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix.

• Manage and develop an acquisition marketer.

Your Profile

• 7+ years of managing paid acquisition campaigns at a high-growth company across a wide range of web and mobile app channels & 2+ years of management experience leading highly efficient acquisition teams 

• Track record of optimizing multi-million dollar paid social campaigns with specific ROI and payback period targets

• Expert at scaling and assessing SEM campaigns

• Proficient at navigating a BI data platform such as Tableau or DOMO

• Strong critical thinking mindset while at the same time action-oriented so that you can anticipate and quickly adapt campaigns based on trends

• Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization

• Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization

For this role, the target base salary range in Toronto is $120,000 - $140,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

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