About the team

We’re seeking a self-starting, creative, and data-driven individual for the role of Marketing Specialist for Turo UK. This role is a generalist marketing position, where you'll play a pivotal part in growing our customer base in the UK, managing marketing initiatives that span PR, Brand, Acquisition, and Engagement. 

The ideal candidate has a keen eye for creative execution, loves experimentation, and is comfortable with numbers and data. This role presents a fantastic opportunity for an eager marketer to make an immediate impact from day one.

What you'll do

• Plan and execute paid user acquisition campaigns across a diverse channel portfolio, including paid social and OTAs, affiliates & influencers.

• Work cross-functionally with our local and global content and design teams to deliver exceptional content marketing campaigns that help tell the Turo story and drive brand awareness.

• Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts.

• Work closely with our PR agency to lead always-on media relations, including creating holistic communications plans, drafting media documents, managing press outreach, coordinating press events and interviews, overseeing PR and social media tracking, and building media and influencer lists.

• Utilise web analytics and attribution platforms to measure and lift performance.

Your Profile

• 4+ years of marketing experience, ideally for an early-stage tech company

• Bachelor’s Degree in a related field (business/marketing)

• A builder mentality: You act like an owner, roll your sleeves up, have a bias towards action, and build with passion.

• Experimental: You have an inherent desire for experimentation, testing, and learning across all activities to drive world-class performance.

• Creative: You have excellent creativity, a sense of visual design, and the ability to produce compelling copy, with great attention to detail.

• Data-driven: You understand how to evaluate the performance of campaigns, and you’re comfortable with conducting data analyses and using metrics to drive business results.

• Highly collaborative: You should work well with others in how you seek challenges and implement solutions.

• Thrives in a dynamic startup environment: You’ll have guidance when you need it, but you’re also goal-oriented and can execute without close supervision.

• Positive mental attitude: High energy, high integrity, enthusiastic, down-to-earth, pioneering, with a sense of humor and commitment to our mission.

• Experience with self-serve ad platforms (Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.)

• You are detail-oriented, self-motivated, and curious about testing new channels.

• Experience with A/B testing and optimization

• Familiarity with or ability to quickly learn web/marketing analytics tools (e.g., Google Analytics, AppsFlyer, Looker)

• Strong communication & collaboration skills 

• Ability to function well in a high-paced environment.

• Proficient with Google Suite or related software.

• Excellent organizational skills and attention to detail.

• Excellent time management skills with a proven ability to meet deadlines.

• Strong analytical and problem-solving skills.

• Demonstrates Turo’s values through work product and within day-to-day team interactions.