You’ll manage product marketing for a defined part of the SBS portfolio. Depending on priorities, this may include digital banking, open banking, core banking, fintech, corporate banking, or neo banking solutions. Your job is to shape how these products are positioned, launched, understood, and adopted. You’ll work closely with product leadership, sales, strategy, demand gen, digital & field marketing, content and communications, to build clear narratives, strong launches and long-term customer value.
What you’ll do
- Lead go-to-market motions end-to-end for your part of the portfolio, including strategy, enablement, deployment and ongoing refinement.
- Translate complex product capabilities into clear stories that resonate with customers and differentiate SBS in the market.
- Align closely with senior stakeholders, including the Business Unit leaders and product leaders, to build GTM plans that match expectations across the Client & Growth organization.
- Build best-in-class materials across channels: presentations, value props, sales kits, website copy, solution briefs, data sheets, case studies, articles, white papers, and customer success stories.
- Partner with Product Managers and Sales to strengthen customer retention and support upselling and cross selling opportunities through sharper value narratives.
- Support sales with positioning and messaging backed by market evidence, ensuring teams can communicate value with confidence.
- Bring competitive insight, customer feedback, and market signals into roadmap discussions to help shape product direction. Identify and articulate key market problems, leveraging these insights to create clear, differentiated messaging and positioning.
- Conduct ongoing competition analysis to ensure SBS’s offerings are positioned effectively in the market.
- Identify and incorporate product differentiators into compelling value propositions that resonate with target customers.
- Partner with marketing teams to fuel demand generation with clear messaging, content ideas and customer storytelling.
- Become a product expert for your portfolio, constantly deepening your understanding of the capabilities, architecture and customer impact.
- Maintain launch calendars for your products and keep cross-functional teams aligned and ready for execution.
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