About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Strategic Sales Manager

Reporting to the Director of Strategic Sales, the Strategic Sales Manager will be responsible for managing SharkNinja’s portfolio launches and promotional strategy within the Canadian market. The Strategic Sales Manager is at the center of trade marketing, field sales, and product development and is the voice of what is best for the Canadian market to scale distribution, drive revenue and improve the business’ profitability. This individual will facilitate channel development, assortment and pricing decisions and be the key strategic liaison for our Canadian field sales team.

Overview:

Our Strategic Sales Manager must embody our success drivers of rarely satisfied, progress over perfection, details make the difference, winning is a team sport, and someone who communicates for impact.

This individual will work with Marketing, Sales, Finance, and Product Development to develop the best assortment, pricing, and promotional strategy for SharkNinja to be the market share leader in all categories.

Responsibilities:

Our Strategic Sales Manager will drive impact by:

• Facilitating the shelf assortment strategy by category and retailer to maximize revenue, profitability, and YoY growth.

• Engage in long range placement strategies with Marketing and Product Development that deliver our category level margin targets.

• Collaborate with key accounts and analytic leads to develop promotional strategies including understanding and validating sales lifts, coordinating necessary asset support, understanding profitability impacts along with confirming actions into the forecast.

• Be bold in elimination of dead trade spend and identify activations that will drive industry leading ROI for each brand.

• Develop distribution strategies that allow our brands to win where the consumer shops in an everchanging retail environment, including expanding into new channels.

• See the smoke before the fire on product and retail performance and lead the charge to identify actions to improve high rate of sale.

• Support sales with frequent in market visits and customer facing meetings to provide strategic value to Shark Ninja’s partners and field sales team including product, category knowledge and go-to-market strategy.

• Develop and pressure test mid- and long-term roadmap with marketing teams to provide winning assortment to diverse and ever-changing channels

• Communicate to management on placement progress on regular basis.

• Liaison between Sales and Finance on assortment portfolios that drive margin enhancement YoY by subcategory and gatekeeper of pricing.

Education & Experience:

• Bachelor’s Degree or equivalent experience.

• 5+ years of relevant work experience within a strategic sales environment.

• Background in retail sales analysis and promotional strategy preferred.

• CPG experience preferred.

• Demonstrated ability to multi-task and be detailed oriented with respect to ensuring deadlines are met.

• Advanced Microsoft Excel/ Office skills.

• Ability to handle multiple projects in a fast-paced work environment with quick pivots.

• Ability to present and calibrate on critical challenges with senior leaders.

• Effective communication and interpersonal skills.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, RRSP retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, free clinical mental health support, EAP, tuition reimbursement, wellness reimbursement, product discounts, referral bonus program, and more.

Pay Range

$82,500—$126,500 CAD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.

• For candidates based in China, please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com