If you have a desire to grow with a dynamic company, make a major difference within the organization, have great advancement opportunities, and thrive on working in a fast paced, exciting environment, this opportunity may be for you. 

Novolyze is a rapidly growing developer of a technology-driven proprietary platform that helps the global food industry to modernize and digitalize food safety and quality processes.

We have teams based in Serbia, France and US.

 The Marketing Director will be working fully remote from Serbia (ideally Belgrade), where we already have our Technology team.

As an individual contributor, the Marketing Director is leading the demand generation activities. The person will need to be very hands on to build Novolyze’s position as an expert and thought leader in the food safety and quality industry, and that attract highly qualified enterprise leads for the sales team.

You’ll be reporting directly to the CEO and will be in charge of the Marketing KPIs. As part of the Executive Leadership team, you’ll be a strategic contributor the the business growth.

Responsibilities:

• Develop strategies and tactics to grow Novolyze’s lead and prospect pipeline

• Assist in building our go-to-market strategy, including product marketing and sales enablement materials

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Use a variety of channels, including, events, webinars, email marketing, social media, and performance marketing to generate leads and grow website traffic.

• Produce valuable and engaging content for our emails, website and blog that attracts and converts our target audience

• Manage Novolyze’s presence at in-person and virtual events and webinars

• Establish and manage stakeholder and vendor relationships

• Measure and analyze results and adjust campaigns accordingly

• Bachelor’s degree in Business or Marketing or equivalent combination of experience/training  

• At least 5 years of B2B SaaS/AI marketing experience, within a company selling technical solutions

• Proven experience in creating successful marketing campaigns that engage, educate, and motivate

• Knowledge of marketing and sales automation tools (we’re using Zoho)

• Comfortable working with data and numbers, making sense of metrics and using Excel

• Team player with excellent people and management skills to work and interact with cross-functional groups within and outside the company 

• Excellent verbal and written communications skills

• Up to date with the latest B2B marketing best practices and trends

• Ability to manage and prioritize workload to focus on activities that deliver the greatest value to the organization  

• Ability to translate market and internal data into actionable insights.

 Here you will find some important elements of fit with our culture:

• Good ability to adapt to change

• Ability to work independently and as part of a team

• Be oriented towards the success of the team

• Willingness to learn and improve skills

• Positive attitude

• Impact oriented (choose the actions that have the most impact)

• Phone pre-qualification with our People Ops Manager

• 2 to 3 interviews

• Soft skills assessment