Elaborate the marketing strategy for Solar, Grid  in line with Business Division strategy

• Analyze market dynamics based on insights from Market Intel. & Pricing officer.
• Identify the most profitable growth opportunities and new markets/offers to develop on and define the objectives in term of sales, margin, volumes
• Define the innovation needs / roadmap based on insights from Sales , Innovation team, customers.
• Define with the Marketing Director the qualitative and quantitative objectives for Nexans quality standards : awareness, image, quality criteria, intensity of communication, promotion pressure, and define commercial strategy aligned with expected service level
• Define with the Marketing director the marketing strategy and the right marketing-mix (offer, pricing and promotion)

Steer the marketing actions and ensure the correct deployment of the marketing strategy

• Define with the marketing director the go-to-market strategy and oversee development and launch of offers
• Arbitrate and coordinate marketing action plans and campaigns
• Ensure that the launch timing will be respected
• Pilot marketing plan execution and set corrective actions
• Pilot the analyze of the impact of each marketing action undertaken through a steering system to evaluate its relevance

Manage offer portfolio and offer lifecycle from development to launch and scale to retire

• Is responsible for the P&L statement on his offer
• Is accountable for the full iterative life cycle of an offer portfolio, with focus on Time-to-Volume = Launch and Scale of the offers
• Lead the Offer Launches
• Develop an expertise on product portfolio: from costs to design and applications
• Collect and analyze customer feedback on the offer
• Follow competition offer portfolio under all aspects ( pricing / product features / Design to cost / product technical characteristics )
• Internal analyze of the product cost with others countries of the BU è cost improvement
• Identify changes and evolutions in the offer portfolio in line with clients’ needs and expected service level on the offers
• Update offer portfolio with the evolutions and define evolution of the pricing conditions in accordance with expected service level

Manage Brand asset management for BU-brands and global brands in line with the group guidelines and the local MARCOM Team

• Define  the brand's core values, key messages, USP

• Creation, review and update brand design