• Why this role exists

Content is no longer just about writing. It’s about thinking before writing. With AI capable of producing grammatically correct, average-sounding copy at scale, the real competitive edge is strategic copywriting: the ability to combine positioning, psychology, and messaging architecture to create content that actually performs.

We’re looking for an intern who wants to learn the craft at this intersection. Someone curious about brand strategy, obsessed with clear communication, and excited to use AI as an accelerator rather than a crutch.

• What you’ll do

Brand & Positioning Work

You’ll help us sharpen how we talk about ourselves. That means competitive analysis, messaging audits, and identifying the gaps where our voice can stand out. You’ll learn that great copy starts long before any writing happens. It starts with understanding what makes a company unique and how it should be perceived.

Strategic Content Production

You’ll draft copy across channels (web, email, social, product) following a structured approach: briefing commercial objectives, mapping the customer journey, building a messaging hierarchy, and only then crafting the words. You’ll learn to front-load key messages, address customer objections proactively, and structure copy that reduces friction.

AI-Augmented Workflows

You’ll use generative AI tools (ChatGPT, Claude, Mistral, etc.) as part of your workflow, but critically. You’ll learn to prompt effectively, evaluate AI output against strategic briefs, and understand why AI gives you the output but not the input. Your job is to provide the input: the positioning, the psychology, the human nuance.

Testing & Iteration

You’ll help set up A/B tests on copy, track conversion metrics, and learn to differentiate between copy that sounds good and copy that performs. You’ll develop an instinct for what actually moves the needle.

SEO & GEO Optimization

You’ll learn how strong copy gets found—and how it gets chosen, by both search engines and generative assistants. That means applying on-page SEO fundamentals (search intent, keyword mapping, internal linking, information architecture, structured headings, metadata), while also adapting content for GEO (Generative Engine Optimization): writing in a way that LLMs can easily parse, quote, and recommend. You’ll practice creating “answer-ready” sections (clear definitions, FAQs, comparison blocks, use cases), strengthening topical authority with consistent entity language, and ensuring our pages are structured to win both classic SERPs and AI-driven discovery.

• What you’ll learn

This internship is designed as a strategic copywriting bootcamp. By the end, you’ll understand how to approach any piece of content through a five-step strategic lens, inspired by professional methodologies:

1. Brief the business case : understand the commercial objectives behind any piece of content

2. Frame the funnel : map where the reader is in their journey and what mindset they bring

3. Structure the copy : build a messaging hierarchy with the most important ideas front and center

4. Manage the messaging : refine tone, address objections, reflect the brand’s unique positioning

Craft & test : write, edit, and measure performance against real KPIs

• Who you are

Must-haves

Currently pursuing or recently completed a degree in marketing, communications, journalism, literature, or a related field. Excellent writing skills in French & English. Genuine curiosity about how brands communicate and why some messaging works better than others. Comfort with AI tools: you use them regularly and have opinions about their strengths and limits. Ability to take feedback constructively and iterate fast. A portfolio, blog, or writing samples of any kind (academic, personal, freelance) that shows you think about words.

Nice-to-haves

Familiarity with basic marketing concepts (funnels, CTAs, conversion, positioning). Experience with content tools (Notion, Figma, Webflow, HubSpot, or similar). Interest in behavioral psychology, persuasion, or UX writing. Previous experience writing for a brand, even informally (social media, newsletter, student association).

• What this role is NOT

Let’s be transparent about what we’re not looking for.

This is not a “just write 300 words on X” role. Every piece of content starts with a brief and a strategy. This is not about replacing writing with AI. It’s about using AI to amplify thinking that only humans can do. This is not a social media management role (though you may contribute to social copy).-

• Why join us

You’ll work directly with the Head of Content and the content team on real projects with real impact. You’ll be shaping how a growing tech company talks to the world. And you’ll build a skillset that’s becoming increasingly rare and valuable: the ability to think strategically about content in a world where everyone can generate words, but few can make them matter.

Step 1: Introductory interview with Bryan, your future mentor (15min)
Step 2: Case Study
Step 3: Speed dating with 4-5 Naboo team members from different departments, 15 minutes each, for an informal discussion and insights into the company’s culture