The Role

• We are seeking a Head of Growth Marketing (part-time, freelance) to design and drive our growth and learner engagement strategies. In this manager-level role, you will focus on building campaigns and innovative experiences that attract new learners, activate them on our platform, and keep them engaged over time.

• This is a strategic role that requires both development of vision, strategy, innovation, and performance measurement as well as hands on work drive to execution both as a manager and contributor.

• We are looking for someone passionate about growth, storytelling, and engagement in a B2B2C model.

• With learners at the heart of what we do, we rely on our CRM platform as a critical tool to engage, nurture, and retain our growing community.

What You’ll Do

Growth Strategy & Storytelling

• Develop and own the full-funnel growth strategy to scale learner acquisition, reduce churn, and increase completion rates.

• Craft compelling product-driven narratives that highlight the impact and value of our catalogue of courses and partnerships.

• Identify innovative new strategies and channels to attract and nurture learners.

Acquisition, Activation & Retention

• Develop multi-channel outreach campaigns to bring new learners onto the platform.

• Build logic-based CRM workflows (via Brevo) to automate engagement based on learner behaviour (e.g., inactivity, milestones, progress) and manage team to implement.

• Continually optimise engagement strategies to ensure learners stay active and complete their education journeys.

Management & Collaboration

• Strategic leadership of FT team member plus ability to take on hands-on ownership of campaign execution and day-to-day CRM activities.

• Collaborate with our operations and communications team to ensure campaigns are aligned, and consistently executed.

Performance Measurement & ROI

• Define KPIs that track acquisition, activation, engagement, and retention as well as learner engagement.

• Analyse campaign performance and learner behaviours across channels, generating insights that directly inform future strategy.

• Report regularly to leadership on campaign effectiveness and return on investment, ensuring data drives decision-making.

• Proven track record in Growth Marketing, CRM, or Lifecycle Marketing, ideally in a B2B2C or learning/education environment.

• Expertise with Brevo (or similar marketing automation platforms: HubSpot, Marketo, ActiveCampaign, etc.).

• Skilled in designing logic-based drip campaigns and behaviour-based workflows.

• Strategic thinker who understands the full funnel and key levers in each stage of the lifecycle: acquisition → activation → retention → engagement

• Strong analytical skills with experience measuring marketing ROI and learner/customer engagement metrics.

• Excellent communicator and storyteller who can inspire action through learner-centric messaging.

• Hands-on leader, with prior experience managing or mentoring executional resources.

• Comfortable in a part-time freelance role, able to balance strategic oversight with agile collaboration.

• Fluency in written and spoken English.

Stage 1: Growth Strategy & Experience Interview (1 hour)

Stage 2: Practical Skills Assessment (Asynchronous)

Stage 3: Final Leadership Interview (1 hour)