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Senior Marketing Analyst

CDI
Paris
Salaire : Non spécifié
Télétravail total

Front
Front

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Descriptif du poste

Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes. With Front, teams can centralize messages across channels, route them to the right person, and unlock visibility and insights across all of their customer operations. 

More than 8,000 businesses across many different industries (manufacturing, logistics, travel, financial services, tech, etc.) use Front to drive operational efficiency that prevents churn, improves retention, and propels customer growth. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best workplaces for Millennials 2022 list.

If the idea of rolling up your sleeves and building the framework and foundation for a successful marketing analytics org excites you, this role may be the perfect fit.  We’re looking for someone who deeply understands GTM strategy and can leverage data to tell compelling stories and empower stakeholders to make data driven decisions.  You will partner with marketers, data engineers, product managers, and other data science teams to execute on our company’s strategy to both grow and scale. Using a variety of analysis and data-science techniques, you’ll help stakeholders understand how Front’s leads and customers engage with us, identify opportunities for optimization, and measure the success of marketing initiatives.

Note that we are only able to hire for this role in the following states:

Arizona, Colorado, Connecticut, Florida, Illinois, Nevada, New Jersey, New York, North Carolina, Oregon, Texas, Washington, Tennessee, Missouri

What will you be doing?

  • Become a trusted strategic partner with the GTM organization by using data to deliver actionable insights which help address the business's biggest areas of opportunity
  • Design and build models to support attribution, funnel optimization, segmentation, lead scoring, lead potential, cost to acquire a customer, and more… 
  • Evangelize and drive adoption to the data products that you develop
  • Identify and measure the success of marketing efforts through forecasting, goal setting and monitoring key funnel metrics and conversion rates
  • What skills and experience do you need?

  • 5+ Years of Experience in Data Science or related fields
  • Proficiency in SQL and another data manipulation programming language (e.g Python, R)
  • Expertise at telling stories with data and familiarity with at least one visualization tool (e.g. Tableau, R-Shiny, Microstrategy, SAP Business Objects, Looker, etc.)
  • Understanding of attribution modeling with a focus on GTM / Top of Funnel
  • An understanding of the SaaS business model and key funnel metrics
  • Experience in lead and prospect segmentation and personalization efforts 
  • Experience driving projects or programs which have had proven impact on business strategy and performance through your analytics skills
  • Ability to craft analysis into well-written and persuasive content
  • Nice to haves:

  • 7+ Years of Experience in Data Science or related fields OR 5+ Years of experience in Data Science along with a post-graduate degree or equivalent in a related field
  • Experience utilizing causal inference for marketing measurement
  • Experience influencing functional leadership and above to adopt data solutions
  • An understanding of both self-serve and sales led motions 
  • Experience in applying statistical concepts (e.g. regressions, A/B tests, clustering, probability) to business problems
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

    This position is open to Remote US

    Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions. At Front, we take a market-based approach to pay. In addition to cash compensation (base salary, which may include commissions or overtime pay where applicable), Fronteers are eligible to receive equity in the company. This resource will provide additional information on our location zone designations. If you have questions, please speak with a member of our recruiting team for additional information.

    Zone 2: USD $151,000 - $184,000

    Zone 3: USD $143,000 - $174,000

    What we offer

    ✨ Competitive salary

    🤝 Equity (we are post-series D & backed by some of the best VCs in the US)

    🏥 Private health insurance fully covered by Front

    💪 Flexible Fridays - learn more here!

    🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)

    🛋 Mental health support with Modern Health

    🍼 Family planning support with Maven

    Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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