French Bloom is the global leader in the super-premium category of alcohol-free sparkling wines. In 2025, the House received a strategic investment from LVMH, marking the group’s first incursion into the alcohol-free universe.

Voted Best Alcohol-Free Sparkling Wine in the World, the brand has become the French reference for an elegant, festive, and inclusive alternative to traditional wines and champagnes.
A result of years of R&D and launched in October 2021, demand has brought French Bloom to more than 50 markets in less than 3 years. Founded by individuals with track records of success (former The Michelin Guide and Champagne Frerejean Freres), French Bloom is a fast-growing start-up that has taken the place as global market leader for the super-premium category of alcohol-free sparkling wines.

To continue its success and deliver its ambitious vision, French Bloom is recruiting a SALES MANAGER based in New York Metro area to join our US team starting from September 2025.

POSITION OVERVIEW

The East Coast Sales Manager will be responsible for driving French Bloom’s commercial development across New York and the East Coast region, focusing on high-visibility accounts in the F&B, luxury hospitality, and specialty retail sectors. This role requires strong knowledge of the wine, spirits, and alcohol-free beverage industry, with a proven ability to build and maintain relationships with top-tier culinary and beverage professionals, as well as understanding the 3-tier system and working closely with distributors and their sales team.

HOW WILL YOU MAKE AN IMPACT?

MARKET DEVELOPMENT

• Develop French Bloom partnerships with high-visibility accounts, including Michelin-starred restaurants, luxury hotels, and premium retailers in the New York Metropolitan area.

• Expand market penetration across East Coast territories in line with brand strategy.

RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with on-premise stakeholders (chefs, beverage directors, sommeliers) and key retail partners.

• Collaborate with distributor sales teams to align on sales transactions, incentive programs, and target accounts.

COMMERCIAL EXECUTION

• Define regional KPIs and route-to-market strategy with the US Vice President.

• Execute marketing and commercial plans across omnichannel accounts in coordination with the US Brand Director.

• Track activities, sales performance, and market trends through monthly reporting to US HQ.

BRAND ACTIVATION

• Partner with the marketing team to implement activations, tastings, and promotional events in NYC and East Coast markets.

• Provide training and brand education to distributor teams and account staff.

• Represent French Bloom on professional social media channels to amplify brand presence.

OPERATIONS & LEADERSHIP

• Maintain accurate records of retail and restaurant partners in CRM platforms.

• Manage assigned T&E budget responsibly.

• Provide guidance and support to future sales hires in the East Coast territory.

WHAT ARE WE LOOKING FOR?

EXPERIENCE

• At least of 5 years of relevant sales experience in the beverage industry, general management, commercial leadership, or country management roles, preferably in beverages, luxury goods, hospitality.

• Proven success in growing brands through strong sales and distribution expertise, with a deep understanding of on-premise, e-commerce, and out-of-home channels Hands-on and adaptable, capable of thriving in a fast-paced, startup-like environment.

• Willingness to travel as needed to support market expansion, meet key partners, and oversee operations.

• Hands-on and adaptable, capable of thriving in a fast-paced, startup-like environment.

• This role presents a significant growth opportunity and could evolve into a VP US position based on performance and market expansion.

LEADERSHIP

• A visionary leader with a strong entrepreneurial mindset and a passion for premium brands.

• Strong strategic thinking and problem-solving skills.

COMMUNICATION

• Excellent verbal and written communication skills.

• Ability to effectively communicate with diverse stakeholders.

INDUSTRY KNOWLEDGE

• In-depth knowledge of the US beverage market and industry dynamics.

• Familiarity with relevant regulations and compliance requirements.

EDUCATION

Bachelor’s degree in Business, Sales, Marketing, and/or a related field. MBA is a plus.

WHAT WE OFFER

• Join a fast-growing international startup backed by Moët Hennessy and a recent partner of Formula 1.

• Be part of a pioneering movement redefining the wine & spirits industry.

• Exposure to high-profile accounts and global brand building.

• A dynamic, entrepreneurial work environment with career growth opportunities.

EQUAL OPPORTUNITY AND DIVERSITY

We are committed to providing equal employment opportunities to all individuals regardless of gender, race, religion, age, sexual orientation, disability, or any other characteristic protected by applicable laws. We encourage diversity and are dedicated to creating an inclusive work environment.

Please send you CV to: careers@french-bloom.com