Role & Impact 🎯

At Evaneos, we connect travelers with local experts to create more authentic and responsible travel experiences.

As Marketing Manager (German-speaking markets), you’ll help accelerate growth in one of our most strategic regions. Your mission: increase acquisition, boost local performance, and adapt our marketing playbook to local needs.

You’ll pilot key digital channels (SEO, SEA, CRM, Social, Affiliates, Influencers), bringing global strategies to life through smart localization. With central experts driving execution, your mission is to turn strategy into measurable local impact.

The International Team 👥

Sarah, our Head of International, leads the team bringing together two Country Managers and two Marketing Managers. Each team member focuses on a specific region: Northern Europe (Germany, Austria, Switzerland, and the Netherlands) or Southern Europe (Spain and Italy).

You’ll report directly to the Northern Europe Country Manager and will work in close collaboration with the central Marketing, Growth, and Brand teams.

The team’s mission is to drive growth across markets by combining deep local insights with central expertise and ensuring strategies are both locally relevant and globally consistent.

🇩🇪 Your Key Responsibilities

1️⃣ Performance Tracking (KPI & Monitoring)

• Deliver on your market’s growth ambitions by hitting the target volume of qualified leads.

• Drive and maximize the performance of the full marketing mix (SEO, Paid, Affiliates, Display, CRM, Influence, etc.), tailoring actions to different customer segments (new vs. repeat travelers).

2️⃣ Market Insights & Research

• Be the voice of the DACH traveler inside Evaneos: gather, analyze, and consolidate insights (including personas).

• Turn insights into impact by ensuring Brand, Product, CRM, and Data teams adopt and act on them.

3️⃣ Marketing & Growth Activation

• Bring local expertise to Growth initiatives:

  • Make sure copy, visuals, and tone strike a chord with German-speaking travelers,

  • Roll out and optimize local SEO strategy,

  • Build and scale affiliate partnerships that deliver qualified customers,

  • Adapt and fine-tune display & affiliate campaigns,

  • Shape e-merchandising for your market(s).

• Lead local activations that make a difference:

  • Manage local agencies and partnerships,

  • Spark creative brand activations tailored to the DACH audience,

  • Craft and execute local influencer strategies,

  • Launch events and offline campaigns (from street marketing to community-driven experiences) in strong collaboration with Brand and Growth teams.

🌟 What makes this role unique

🤝 Close collaboration with central experts to develop a 360° marketing skillset across all areas.

📊 Significant marketing budget to support ambitious business goals and impactful campaigns.

🎯 A strategic and hands-on role that perfectly fits entrepreneurial profiles looking to make a real difference.

🎁 What’s in it for you:

• La Voyagerie – Our bright and vibrant HQ in the 9th arrondissement is more than an office: it’s a hub for inspiration, creativity, and daily interactions with others

• Weekly remote flexibility – Enjoy up to 3 teleworking days per week, balancing focus time at home and collaborative moments at the office.

• Travelling teleworking– The flexibility to work from different countries or regions multiple times a year.

• A healthy work-life balance – You shape your schedule in collaboration with your team.

• Well-being activities – Yoga, meditation, partially covered sports memberships through Gymlib, music, and board games groups.

• Travel perks – Test our product yourself with exclusive travel benefits

💰 Salary range is €45K-50K. Transparent salary decisions based on clear benchmarks, experience, career progression frameworks, and peer alignment to ensure fairness.

✨ What we’re looking for:

You may be a great fit for this position if:

• 5+ years’ experience in digital/growth marketing, ideally in e-commerce, scale-up, or travel

• Proven ability to manage multiple acquisition channels

• Native-level German and fluent English

• Strong analytical mindset + comfort with dashboards and attribution models

• Deep understanding of the DACH market: culture, trends, channels

• A hands-on, test-and-learn mindset with good cross-team communication

• Own growth targets that directly drive our marketplace and SaaS activity in the DACH market

• Switch between shaping strategy and running campaigns hands-on

• Work closely with product, data, and local teams in an international environment

We strive to provide equal employment opportunities, regardless of gender, sexual orientation, background, disability, or any other characteristic that makes you who you are. Our goal is simple: to ensure that everyone can thrive, feel safe, and be treated with respect.

In French and/or English, here’s what to expect:

1. HR Call – 45 min

2. Manager Interview – 60 min

3. Case Study – Business scenario + restitution with team – 2h

4. Cultural Fit Interview – Meet with peers and other teams – 1h