CDD - Europe e-CRM Project Manager H/F/X

Résumé du poste
CDD / Temporaire(5 mois)
Paris
Salaire : Non spécifié
Télétravail occasionnel
Expérience : > 1 an
Éducation : Bac +5 / Master
Compétences & expertises
Contenu généré
Google analytics
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Groupe Clarins
Groupe Clarins

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Le poste

Descriptif du poste

 

The role :

 

CDD of 5 months to be filled from August/September 2024

Based in Paris 17

 

In the European Team, your role is to participate to help markets achieve their e-commerce objectives and to manage and execute e-commerce strategy on several websites directly from Paris.

 

What you’ll do :

 

Contact plan definition:

  • eCRM contact plan (Online and Offline) definition for 2 markets in line with e-store and acquisition plan
  • Elaboration of the planning, targeting recommendations, and monitoring of the commercial pressure that he / she will have to share with the e-commerce team

 

Implementation of eCRM campaigns:

  • Email & SMS production (content): storytelling, brief, email integration according to the planning.
  • Target definition and A/B tests implementation
  • Partners management & monitoring of campaigns planification in Adobe Campaign V7
  • Analysis of campaign performance and implementation of recommendations
  • Follow-up of contact plan budget
  • Compliance with the rules for the use of personal data and legal constraints
  • Ensure good hygiene of countries databases
  • Best practices in terms of emailing, innovations, crm and digital trends

 

eCRM project:

  • Support in the implementation of relational campaigns linked to the customer's lifecycle and to loyalty program in collaboration with the brand and local teams
  • Support in the development of new e-crm project (segmentation, etc)
  • Automatic campaign deployment and / or optimization
  • Email builder’s (Badsender) follow up

 

 

Regional role:

  • Support and evangelization of markets region in their CRM development
  • Recommendations: innovations, training and sharing with the countries of the region
  • Best Practices and eCRM guidelines sharing

 

 


Profil recherché

Description du profil :

 

You are :

 

  • Motivated and voluntary
  • Rigorous and organized to respect deadlines
  • Business oriented and proactive
  • Aligned to Clarins Values

 

 

You have :

 

  • A team spirit
  • An analytics spirit : analyze reports and propose recommendations
  • Technical skills :

Neolane / Adobe Campaign V7 in priority, or an other campaign’s tools

Google Analytics

Badsender/ Dartagnan or other email builder

A Knowledge of the HTML could be an advantage

 



Nous proposons :

 

  • 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
  • Unique products and innovative services
  • A commitment to Social & Environmental Responsibility embedded in our raison d’être
  • A caring and inclusive corporate culture
  • Development and training opportunities
  • Attractive compensation and benefits
  • A flexible work environment, with up to 2 days of remote working per week

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