CDD - Europe e-CRM Project Manager H/F/X Groupe Clarins

The role :

CDD of 5 months to be filled from August/September 2024

Based in Paris 17

In the European Team, your role is to participate to help markets achieve their e-commerce objectives and to manage and execute e-commerce strategy on several websites directly from Paris.

What you’ll do :

Contact plan definition:

• eCRM contact plan (Online and Offline) definition for 2 markets in line with e-store and acquisition plan
• Elaboration of the planning, targeting recommendations, and monitoring of the commercial pressure that he / she will have to share with the e-commerce team

Implementation of eCRM campaigns:

• Email & SMS production (content): storytelling, brief, email integration according to the planning.
• Target definition and A/B tests implementation
• Partners management & monitoring of campaigns planification in Adobe Campaign V7
• Analysis of campaign performance and implementation of recommendations
• Follow-up of contact plan budget
• Compliance with the rules for the use of personal data and legal constraints
• Ensure good hygiene of countries databases
• Best practices in terms of emailing, innovations, crm and digital trends

eCRM project:

• Support in the implementation of relational campaigns linked to the customer's lifecycle and to loyalty program in collaboration with the brand and local teams
• Support in the development of new e-crm project (segmentation, etc)
• Automatic campaign deployment and / or optimization

• Email builder’s (Badsender) follow up

Regional role:

• Support and evangelization of markets region in their CRM development
• Recommendations: innovations, training and sharing with the countries of the region
• Best Practices and eCRM guidelines sharing