As Head of Branding, you own the global brand vision of Hush and bring it to life across every touchpoint.

What you will do

1. Brand strategy and identity

   • Co-lead the creation of the new brand identity with our Branding Studio (positioning, tone, art direction, storytelling).

   • Define and protect the brand narrative: intimacy, emotions, freedom, without explicit language.

   • Ensure consistency across product and marketing (app, social, CRM, website, video, editorial).

   • Build a scalable brand toolkit (tone of voice, visual guidelines, creative principles).

   • Shape global campaign concepts and creative direction.

2. US launch and cultural deployment

   • Build and execute a high-impact US launch strategy: social, influence, press, events.

   • Adapt Hush’s positioning to American cultural codes, especially for Gen Z women.

   • Identify and manage cultural partners aligned with the brand (music, fashion, art, tech).

3. PR, influence and partnerships

   • Develop PR strategy across women’s, tech, and culture media.

   • Activate creators, influencers, and artists aligned with Hush’s vision.

   • Design and lead brand collaborations and experiential moments.

4. Social media and content leadership

   • Define US editorial strategy for Instagram and TikTok.

   • Supervise organic storytelling concepts and creative production.

   • Maintain a publishing calendar aligned with PR and product milestones.

   • Track performance and iterate fast (engagement, reach, conversion).

5. Brand inside the product

   • Partner with Product and Design to ensure the brand is deeply felt in-app.

   • Contribute to emotionally powerful features, UX tone, micro-moments, prompts.

6. Leadership and process

   • Work closely with the CMO to align brand, marketing, and product.

   • Define brand KPIs and set up performance tracking.

   • Manage and brief external freelancers, creators, and partners.

Experience and skills

• 5+ years in brand leadership roles in consumer tech

• Strong track record building or reinventing a brand end-to-end.

• Ability to turn subtle emotional topics into powerful narrative and visuals.

• Experience launching or scaling a brand in the US market.

• Deep understanding of Social media, PR, influence, and cultural partnerships.

• High-level creative direction across copy, visuals, video, editorial.

• Performance mindset with clear KPI ownership.

Mindset

• You combine brand strategy and hands-on creation.

• You know how to speak about intimacy with elegance and emotional intelligence.

• You are culturally fluent, curious, and tuned into Gen Z and women’s culture.

• You move fast, care about craft, and thrive in high-ownership environments.

• You collaborate naturally across product, marketing, and creative teams.

🏢 What we offer

• Paris-based (WeWork 13th), 4 days onsite, Fridays remote optional.

• A creative, ambitious, human startup culture.

• Competitive salary depending on experience.

• EQUITY

• Swile card and high-quality equipment.

• Team lunches and regular afterworks.

• First step: a 30-minute call with Tanguy, our CMO.

• Second step: a full paid day with the team to validate both human fit and role fit.