Mission: 

The VP of Marketing is accountable for the design, scaling and performance of high-impact marketing initiatives driving measurable artist ROI and long-term value creation for Believe’s artists and labels. We are looking for a marketing expert that is both analytical and product minded with a passion for artist trajectories at different stage of their development.

The role requires a combination of strategic marketing expertise, operational execution at scale, and experience working with marketing analytics, marketing product and marketing data science. Managing a team of marketeers while working closely with other marketing teams, a strong people and cross-functional leadership is essential, all within a fast-moving, evolving environment.

Key responsibilities

1. Strategic Marketing

Design scalable, value-driven marketing services delivering artist ROI and artist development:

• Identify, size and execute high-impact marketing opportunit

• ies with our key DSP partners  (e.g. Spotify, YouTube, TikTok, Meta) to support long-term Believe growth and differentiation

• Lead experimentation and pilots with Data and Product to turn insights into concrete, deployable growth levers for Believe, artists and labels

• Partner with business units (Artist Services, Label & Artist Services and TuneCore)  to define specific offers and execute GTM based on value potential

• Build and maintain strong senior relationships with key DSP partners

2. Marketing Operations

Ensure best-in-class execution of Marketing services at scale, with a strong focus on efficiency, quality and impact:

• Structure and oversee marketing levers to be scalable yet adaptable across territories and business lines, optimizing for performance and resource efficiency

• Monitor performance and optimize KPIs linked to both artist ROI and artist development based on different stages of an artist’s trajectory

• Work closely with Data and Product to support measurement, automation and scalability

3. Marketing Expertise 

Build and scale high-standard Marketing expertise across the Group, both centrally and locally:

• Build, with Marketing Insights, a robust marketing intelligence framework (use cases, KPIs, benchmarks…)

• Translate expertise into clear playbooks, narratives and GTM materials for both internal teams and clients

4. Team & Cross-functional Leadership

Act as a key leader across the central marketing team and key central stakeholders to drive alignment and execution:

• Lead, coach and develop a team of 20+ people across multiple expertise areas (program management, marketing operations, education)

• Act as a connector across Product, Data, and Business teams, ensuring Group alignment on Marketing strategy, priorities and execution

• Lead change with clarity in contexts of ambiguity and evolving priorities

• Foster a culture of accountability, collaboration, learning and ambition

Qualifications 

• 10+ Years senior experience in strategic marketing and operations, with deep knowledge of DSP ecosystems and digital music growth levers

• Strong Business, Product and Data mindset, focused on value creation and ROI

• Proven experience designing and scaling complex marketing platforms

• Track record of leading cross-functional teams in dynamic environments

• Comfortable operating at both strategic and hands-on levels