WHO WE ARE

Ready to shape the future of digital optimization with a global leader in AI-powered experience solutions? We invite you to join AB Tasty on our mission to help brands sell better by creating positive user experiences across all digital properties!

Since our founding in 2009, we've partnered with over 1000 clients, including renowned brands like Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. With a presence in 8 countries across 3 continents, our team of 300+ passionate individuals is dedicated to building the internet of the future.

At AB Tasty, we're more than just a company – we're a community. Joining AB Tasty means becoming part of a diverse, dynamic team that values innovation and growth.

Our company culture is at the heart of everything we do. We have our core values that shape our daily interactions and guide us in our mission:

• We bring client satisfaction
• We are impactful
• We go above and beyond
• We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us
• Your Journey with Us
• AB Tasty on Welcome to the Jungle

THE TEAM

As part of the Marketing Team based in our New York office, you’ll join a dynamic group of up to 12 marketing professionals working closely together across the globe. In this role, you’ll also collaborate with our US team, as well as colleagues from sales partnership, CSM, KAMs, and leadership—making up a wider team of 20. Your main focus will be to help increase AB Tasty’s awareness, brand presence, pipeline, and revenue in the USA.

Tech stack & tools: Salesforce, Pardot, Canva, AI
Travel: the job will contain travel across the USA for events, tradeshows and workshops

WHAT YOU'LL DO

• Manage end-to-end US growth marketing initiatives, including campaign development, demand generation, paid media, and regional marketing execution
• Build and maintain strong community engagement through events, webinars, workshops, and customer marketing initiatives that drive loyalty and brand advocacy
• Drive key performance metrics including lead generation, pipeline contribution, customer acquisition, and retention
• Lead the execution of go-to-market campaigns, event activations, partner co-marketing, and targeted B2B programs that align with sales objectives
• Liaise with cross-functional teams including sales, product, global marketing, and external partners to ensure alignment and shared success
• Act as a strategic growth leader and brand ambassador for AB Tasty in the US, representing the company at industry events and in thought leadership opportunities

WHAT YOU'LL BRING

• Proven experience in demand generation and B2B SaaS marketing
• Data-driven mindset with the ability to optimize campaigns and tactics for the best possible outcomes
• Experience in customer acquisition/retention and working with segmentation strategies
• Strong communication skills with a focus on community engagement and relationship-building
• Eagerness to make an impact within a data driven organsiation, willingness to learn and adapt while taking responsibility for your own strategy and execution. We are looking for someone with inspiration

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

WHY YOU WILL LOVE IT HERE

• Make a real impact: directly influence our success and contribute to the company’s growth
• Ownership & autonomy: we believe in trust—no micromanagement, just the freedom to excel
• International culture: collaborate with a diverse, global team across 8 countries
• Career development: we offer vast opportunities for professional growth, education, and upward mobility
• Flexible work: enjoy a balanced schedule with up to 3 days of remote work per week

DETAILS

• Contract: permanent full-time
• Location: NYC
• Remote: up to 3 days/week