Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning’s growth.
You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our Marketing Operations team, our Events team and our Brand & Content team.
Hear from your future coach:
“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/
Within 1 month, you will:
Experience a comprehensive onboarding that includes insight into our team, culture, and productCollaborate with our US Paid Marketing Manager to create your 1st marketing experiments on paid channelsUpskill on how to manage our remarketing campaignsWithin 3 months, you will:
Own the US Demand Gen budgetBe accountable for achieving our US SQL targets (Sales Qualified Leads) Work closely with the US Paid Media Manager on allocating budget across channelsDefine and execute your marketing experiment roadmap to monitor & improve all marketing touchpointsPartner with US BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLsBe the US Sales team point of contact for all marketing-related questionsWithin 6 months, you will:
Collaborate with the rest of the US marketing team (US Paid Media Manager, US copywriter, US event manager, Product Marketing team, Brand team) to create more ambitious & complex campaignsUnlock new acquisition channels to scale demand generation in the USFeed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industryWithin 12 months, you will:
Convert the learnings from your marketing experiments into strategic insights to build the US marketing roadmapThe Skill Set
Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales teamGood understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge themGood command of marketing automation tools (Marketo, Hubspot) and SalesforceData-focus: you start with numbers. You’re driven by performance. Attention to detail: you know how to launch a campaign without a glitch and catch every typoAnalytical skills: you quickly create reports and analyze performance methodically to identify bottlenecksAutonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own. Written communication: your written communication is structured and crystal-clearExperience with ABM campaigns is a plusEnthusiasm for our culture explained here: https://bit.ly/Convexity_360LWhat We Offer
Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈Benefits/Perks: Comprehensive medical, vision, and dental insurance starting your first full month 🏥 401k matching starting from day 1 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 10 holidays 🗓 We are a remote-first organization and promote flexible work hours 🏠Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍Culture: A framework that will help you make an impact - envision what's it like to join 360Learning through our Onboarding Journey: https://360learning.com/blog/360learner-journey/ & Convexity Culture: https://bit.ly/Convexity_360L 🚀👩🏻💻🏆
