WITH

WITH

China Project Coordinator

  • Permanent contract 
  • Starting date:  
  • Paris

The company

WITH

WITH

  • AdTech / MarTech, Digital Marketing / Data Marketing, Stratégie
  • From 50 to 250 employees

The job

China Project Coordinator

  • Permanent contract 
  • Paris

À propos

WITH est une société de conseil en digital et en innovation d’un nouveau genre.

Ils se sont construits sur quelques principes simples :

  • La proximité : ils sont dans le prolongement direct des équipes de leurs clients, puisqu’une partie des collaborateurs de WITH travaille dans les locaux de Paris et Madrid, et l’autre en délégation au cœur des équipes des clients
  • La collaboration : inspirer, saturer, co-créer, scoper – toutes les problématiques sont traitées en workshop avec les clients. Tout le monde a l’occasion de s’exprimer, du stagiaire au manager.
  • Le partage d’expertise : que ce soit sur leur Slack qui fourmille d’une veille permanente, ou via des sessions d’échange formelles, tout le monde partage son savoir et contribue à enrichir les compétences de l’équipe sur les sujets les plus novateurs.
  • L’épanouissement des individus au travers de relations professionnelles bienveillantes en toute circonstance.

Les expertises les plus saillantes de WITH sont la data et le precision marketing, les différentes ramifications du e-commerce, l’influence et l’advocacy. Ils se sont également spécialisés sur des sujets plus spécifiques tels que le marketing en Chine ou en Afrique, le circuit Travel Retail ou la transformation des départements Recherche & Innovation des entreprises.

Ils collaborent avec des grands comptes dans les domaines du food tels que Danone et Bel et de la beauté comme L’Oréal et Coty; deux secteurs qui n’ont plus de secret pour eux ! Sans compter sur les nouveaux projets charnières de transformation qui se profilent sur les nouveaux moyens de paiement au Crédit Agricole ou sur Essilor Transitions.

Descriptif du poste

WITH is a 50-people digital consultancy founded 5 years ago with two offices in Paris & Madrid. In the Paris office, we primarily service the world of food, beauty, health, luxury and fashion.
We tend to focus on the areas of business & marketing where the paint is fresh: e-Commerce (Amazon, D2C, marketplaces), China, influence/advocacy/customer care and data management. In those areas, we master more than 25 different topics among the most demanded on the market. Our obsession is to remain above the fray and help our clients as they modernize their business.

Within the digital team and in liaison with the local market and brand team, you will be in charge of animating the presence of two beauty brands in the Chinese Market.

The brand(s) will be launching in China in the end of the year through focusing mainly into the Tmall ecosystem. In parallel with the e-commerce opening, the brand will be building its social footprint with creative, localized and relevant content across different platforms - Weibo, WeChat, RED, Douyin - as well as building a strong influencer program with Chinese celebrities, bloggers, live-streamers, KOCs…

In this position, the WITH implant will help the brand into different roles as detailed below:

E-commerce coordination

  1. Support the local team in building a brand relevant & impactful plan on e-commerce to be presented to the Tmall Management team for launch and animation during the whole year - across marketing drivers to leverage, storytelling angles, key moments to animate with relevant products, ways to engage & retain customers.

  2. Validate the e-merchandising strategy with local team & TP and coordinate the production of the beauty assortment.

  3. Follow the creative process with the brand team to deliver the relevant assets to animate the brand flagship store. Facilitate the understanding of the platforms needs, provide benchmarks, do’s and don’ts to ease the asset conceptions.

  4. Also provide guidelines for localization & control the customer experience (brand page, product pages, …) and interactions on the platforms (pushed through brandzone animation and pull through before & after sales) handled by TP.

  5. Provide guidance on the marketing investments on the platforms, validate touchpoint ventilation and monitor the performance to propose quick adjustments if needed. Monitor the execution of such investments to ensure the best reach.

  6. Analyze thoroughly the data of the e-commerce operations and provide recommendations around investments, festivals to tackle, content directions, merchandising opportunities…

Social & Influence coordination

  1. Coordinate & align the marketing strategy and calendar on the Chinese market to localize concepts, contents to relevant tribes to reach. Follow with local team and social media agency to produce relevant storytelling and formats fitting to each platforms needs

  2. Come up with agile, advanced influencer marketing program to create brand awareness across Chinese platforms - with strong personality influencers, matching the brand DNA - with different pools:

  • local ambassador to build local relevancy & tap into fan economy
  • beauty expert KOLs to reinforce credibility and ensure authority in category
  • KOCs and consumer reviews to infuse with more peer recommendations
  1. Create visibility & attraction around the celebrities in China - additionally to the brand - in order to ensure a better impact of the launch in China.

  2. Follow the creative process with the brand team to deliver the relevant assets to animate the brand social media. Facilitate the understanding of the platforms needs, provide benchmarks, do’s and don’ts to ease the asset conceptions.

You will report to the Global Digital Leader of both brands.

Profil recherché

We are looking for the following traits for anyone at WITH:

1/ Exceptional soft skills

  • You are a listener
  • You can demonstrate great empathy
  • You are analytical, you think before you talk
  • You can tell a story, convince, communicate enthusiastically
  • You are extraverted and a team player

2/ Doers

  • You are proactive in most work situations
  • You like to initiate things
  • You like to solve things

3/ Fast Learners

  • You like to share your knowledge - what can we learn from you?
  • You like to learn new things - we promise we will teach you a lot of things, what would you like to learn?
    Fluent Mandarin & English is necessary, both spoken and written. French is optional.

Here are the soft & hard skills that we are expecting for this specific job:

  • Bachelor’s degree required
  • +2 years of experience in digital marketing in China / working on China projects
  • Have good understanding of Alibaba marketing ecosystem, both in/out site. And know well about the trendy Alibaba marketing approaches, like live time streaming, seeding, fans operation, etc. And have a successful case to demonstrate the experience.
  • Experienced in online especially, related beauty brands or agency working experience is preferred.
  • Good soft skill to manage trilateral relationships, drive all cross functional teams at the same pace to deliver business results.
  • Passion for the role and the beauty industry
  • Strong presentation skills and the ability to communicate confidently with senior-level leaders
  • Ability to balance between a robust analytical capability and an interest in the creative process
  • Proficient in Microsoft Office applications

Découvrez l'équipe de WITH

WITH

WITH

China Project Coordinator

  • CDI 
  • Début :  
  • Paris
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