Field Marketing Manager M/F
Wakeo

Wakeo

Field Marketing Manager M/F

  • Permanent contract 
  • Paris
  • Master's Degree
  • > 2 years

The company

Wakeo

Wakeo

  • Artificial Intelligence / Machine Learning, Logistics, SaaS / Cloud Services
  • From 50 to 250 employees

The job

Field Marketing Manager M/F

  • Permanent contract 
  • Paris
  • Master's Degree
  • > 2 years

Qui sont-ils ?

Founded in 2017, Wakeo is the leading visibility platform in overseas transportation and helps global leaders provide a cutting-edge customer experience and improve operational efficiency.

By providing a SaaS platform which brings real-time visibility on B2B multimodal transport flows (sea, air, and road), Wakeo helps shippers and forwarders improve customer experience, anticipate delays and objectify performance.

Wakeo’s machine learning and advanced in-house algorithms turn the supply chain from reactive to predictive. With predictive ETAs which are calculated to anticipate and manage by exceptions deviations or delays.

The company already operates in 42 countries around the world and is rapidly growing its network.

And we do not plan to stop there !

Wakeo
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Descriptif du poste

As Field Marketing Manager, you will work directly with the Marketing Director on strategic marketing topics such as building our events and field marketing strategy, delivering our owned events, third-party event/trade shows across France and Europe, defining and executing our customer engagement strategy including tailored ABM campaigns, testimonials and customer advisory boards.

Your missions will be :

  • Create and execute an end-to-end event strategy from concept to completion, managing owned and third-party events (virtual, hybrid & in-person).
  • Work in close conjunction with sales, partnerships and customer teams to ultimately achieve new client acquisition through the event strategy.
  • Produce strategic event campaigns as part of the wider marketing strategy to drive marketing sourced pipeline.
  • Grow and refine our events plan - analyze, track and report on event ROI based on budget spent, predetermined pipeline, revenue and metrics
  • Together with other internal and external marketing team members, create event assets such as landing pages, emails, social and video content
  • Responsible for all event logistics such as sourcing and working with speakers, working with suppliers, and running the event on the day.
  • Run email and social marketing activities including writing creative copy, proof-reading and automation (workflows).
  • Define and execute a strong customer engagement plan including testimonials and customer advisory boards. You will also support the PR communication team with customer specific PR.

Profil recherché

  • Previous experience (2-5 years) of events management and across a variety of marketing channels (e.g. email, social media, digital) in an international B-to-B enterprise and ideally in a SaaS or transportation environment.
  • Ability to operate in exceptional project management skills and understanding in how to manage the priorities of multiple stakeholders as well as a strong focus on the delivery of results in the form of engagement, leads and sales.
  • Ability to track ROI of events and campaigns
  • Copywriting skills and experience of delivering compelling supporting collaterals
  • Experience in working with Mailchimp, Hubspot, Pipedrive and virtual event platforms is preferable.
  • Experience in the SaaS industry working in a dynamic start-up culture, contributing new and creative ideas and track record in achieving marketing pipeline targets.
  • Fluent in English and French, additional foreign language is a plus.
Wakeo

Wakeo

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