Talkspirit is the leading European Organisational Operating System. A B2B SaaS platform that brings together governance, collaboration, and communication, for greater organisational performance.

With the launch of our new platform, we are entering a defining phase, structured around the execution of our go-to-market strategy. We are looking for a rare profile: someone who can own growth marketing end-to-end, with an AI-first mindset, fast and disciplined execution, and the analytical depth to turn data into pipeline.

This is a build-and-fix-while-running role. You will inherit real momentum (strong blog SEO, engaged LinkedIn audiences, proven content themes) alongside real problems (attribution gaps, a dormant email channel, declining organic search). Your job is to separate signal from noise, fix the foundation fast, and then systematically scale what works.

Your Job

You take a go-to-market scenario and turn it into a repeatable, measurable acquisition system, from first impression to qualified pipeline, owning every step of execution, not just coordinating it. Your first 90 days: Month 1 - Fix the foundation, Month 2 - Launch & rebuild, Month 3 - Prove & scale.

Your Skills

• Analytics & Data Quality

You can set up clean segments, configure filtering, build custom explore reports, and create real-time monitoring dashboards.

• UTM & Attribution

You design and enforce naming conventions, build multi-touch attribution models, and close the loop from ad click to pipeline. You can trace a LinkedIn campaign click through to a website session through to a HubSpot lead with no gaps.

• HubSpot

Full ownership: tracking, lifecycle stages, forms, workflows, lead scoring, nurturing, dashboards, reporting, pipeline hygiene.

• SEO & GEO: Diagnosis, Recovery & Content

You can diagnose organic traffic, identifying which queries lost position, which pages lost visibility, and whether the cause is algorithmic, technical, or competitive. You know how to build a recovery plan: content refresh for existing articles, technical fixes (Core Web Vitals, mobile usability, crawl issues), and new content targeting keyword gaps. You understand internal linking, site structure, and how to turn blog articles into SEO and GEO assets.

• LinkedIn Advertising

You have managed LinkedIn ad budgets end-to-end and optimised across objectives (engagement, brand awareness, lead gen). You understand format performance, you manage frequency capping, audience segmentation, creative rotation, geo-targeting, and A/B testing. You know when to boost organic winners and when to leave low performers alone.

• Email Marketing

You can rebuild an email channel and newsletter setup, automated welcome sequences, list building via on-site CTAs and lead magnets, segmentation, deliverability management. You know that email consistently delivers the deepest engagement and you treat it as a core growth lever, not an afterthought.

• Website & Content

You are fluent with Webflow: autonomous management, landing pages, conversion rate optimisation, page speed, site structure. You can take a blog article that drives organic views and turn it into a LinkedIn ad, a newsletter feature, a lead magnet PDF, and a founder post hook, without it feeling like the same content five times.

• Campaign Execution & Growth Experimentation

You launch AI-driven complete campaign systems, not isolated tactics. Landing page + offer + nurture sequence + paid amplification + retargeting, all instrumented and measured. You maintain a growth backlog prioritised by impact / effort / risk, run structured experiments on a weekly or bi-weekly cadence, and document learnings with clear decisions: stop, iterate, or scale.

• Paid Search

Experience running Google Ads campaigns for high-intent B2B keywords, with budget management and ROI analysis. Ability to evaluate whether to reactivate a channel that dropped 73% and run small-budget tests to validate.

• Product Marketing & Positioning

You translate product capabilities into market-facing narratives that resonate with specific ICPs. You own competitive positioning, value proposition frameworks, and messaging hierarchies, and you pressure-test them against real buyer conversations, not internal consensus. You build the assets that bridge product and pipeline: battlecards, solution pages, persona-based pitch decks, feature launch campaigns, and segment-specific landing pages. You know how to distill a complex platform into a clear “why now, why us” story that sales can deliver in 60 seconds.

• Sales Enablement & Proof-Driven Marketing

You put evidence at the centre of everything: customer case studies, proof blocks, credible signals, C-level objection handling. You create materials that directly support pipeline conversion and you close the feedback loop with Sales and CS,  lead quality, conversion rates, field insights, rapid adjustments.

AI-First Approach

AI accelerates everything you do: ICP research, messaging angles, copy variants, creative production, data analysis, automation workflows. You build a working AI toolkit with reusable prompts, templates, quality assurance checks, and brand voice guardrails. You know when AI helps and when human judgment is non-negotiable.

Your Profile

• 5+ years in B2B SaaS growth marketing (startup or scale-up), with real ownership of execution and performance outcomes.

• You can do positioning + execution + analysis. All three, not just one.

• You are fluent in funnel maths: conversion rates, cohort analysis, CAC, CPL/CPQL, attribution models. You know how to tell clean data from contaminated data.

• You write clearly: campaign plans, landing pages, email sequences, ad copy, and you make decisions without endless deliberation.

• Proven experience in sales enablement and product marketing.

• Fluent in English and French (required). German, Dutch, or other European languages are a strong plus.

Deal Breakers

• You have never owned paid campaigns end-to-end, from hypothesis through budget to pipeline impact.

• You cannot set up clean tracking independently: UTMs, lifecycle stages, attribution dashboards.

• You have never diagnosed or resolved an analytics data quality issue (misattribution).

• You have never worked with SEO and GEO beyond surface-level keyword research.

• You have never built or rebuilt an email marketing channel.

• You spend more time explaining why something is hard than finding solutions and delivering.

What This Role Is Not

• A role where everything is already built and running. You are joining to build and fix, at pace. 

• A job where you receive polished briefs and unlimited resources.

• A coordination role. You execute with your own hands first, then systematise.

Why Talkspirit

• A big ambition: becoming the operating system for organisations that want to turn purpose and strategy into impact effectively. 

• A structured GTM phase with iterable go-to-market scenarios ready for execution.

• Content-market fit already proven.

• A culture of ownership, impact, and continuous improvement.

• A small international team where your work is visible and your impact matters from day one.

• 30 minutes with the CCO and Head of People & Culture 

• 60 minutes Practical case with the CEO and CCO 

• Conversation with the team