LGM has 25K users and strong brand presence (webinars, LinkedIn, communities). The gap: We generate awareness but activation systems are immature. We’re leaving high-intent leads on the table.

Your mission: Build the demand gen engine that turns awareness into activated, qualified leads for our Acquisition team.

How you’ll do it: You prototype systems yourself (landing pages, workflows, sequences), validate with data, document what works, then hand to Brand Experts for scale execution. You’re a builder-strategist, not a pure strategist.

The handoff: You generate and activate leads with strong buying signals → Acquisition team converts them to signups.

What You’ll Actually Do

You’ll run our 7-step Growth Methodology:

1. Analyze → Dig into data to find high-leverage opportunities
Example: Discover 2nd-time webinar attendees show 3x stronger buying signals

2. Hypothesize → Design experiments to capture the opportunity
Example: Build system to get more attendees to 2nd webinar

3. Build → Prototype MVPs yourself in hours (landing pages, workflows, tracking)
Example: Launch multi-webinar nurture in 4.5h (Webflow + Customer.io)

4. Measure → Track results in dashboards you created
Example: Validate 2.75x improvement in activated lead rate

5. Document → Write runbooks for proven systems
Example: Create “Multi-Webinar Nurture” template

6. Scale → Hand to Brand Experts who execute at volume
Example: Community Builder runs for all webinars

7. Iterate → Test next optimization while monitoring scale execution
Example: Test “Webinar Series Pass” concept

Read full description with detailed examples

How You’ll Spend Your Week

• 50% - Build & Test: Prototype experiments: landing pages, workflows, email sequences, tracking setups

• 30% - Analyze & Design: Dig into data, identify opportunities, design hypotheses for next tests

• 20% - Scale & Collaborate: Document proven systems, hand to Brand Experts, collaborate with Acquisition team on lead handoff

Who You’ll Work With

Your Brand Team: 2 Brand Experts (you don’t manage them, but they execute your proven systems):

• Community Builder: Webinars (MC), Creator program, Paid influence

• Community Manager: LinkedIn, Reddit, Twitter

Your focus: Generate awareness + activate leads.

Cross-Team Collaboration:

• Acquisition Team: You hand them activated leads → they convert to signups (their KPI, not yours)

• PMM Team: GTM alignment, messaging, positioning

• Growth Senior: Mentorship, methodology, cross-team optimization

Key Metrics (How You’re Evaluated)

North-star: Awareness → Activated Leads

Brand Team KPIs (your responsibility):

• Awareness: Webinar registrations, LinkedIn reach, community engagement

• Activation rate: Brand touchpoints (attendees, profile visitors, engagers) → activated leads with buying signals

• Engagement quality: Repeat interactions, multi-channel engagement, intent signals

• Lead handoff quality: % of activated leads that Acquisition team qualifies as SQL-ready

• Speed of experimentation: Tests launched per month

Acquisition Team KPIs (not your responsibility):

• Activated leads → Signups (they own this conversion)

You’re measured on: Systems that reliably generate awareness and high-quality activated leads, not final signup conversions.

Your First 4 Months

Month 1: Onboard, analyze current systems, setup tracking where missing

Months 2-4: Build & validate experiments to hit 3 goals:

1. Improve webinar engagement rate (registrants → attendees → repeat attendees)

2. Increase activated lead volume (engaged prospects showing buying signals)

3. Improve lead quality (activated leads → qualified for Acquisition team handoff)

Success = measurable uplift on these 3 metrics by month 4.

Experience (3-5 years)

• B2B SaaS Growth/Demand Gen with measurable results

• IC Growth role or Founder with full KPI ownership (not just campaign manager)

Technical Skills (You Build Things Yourself)

• Create landing pages, workflows, forms, tracking without dev help

• Tool proficiency: Marketing automation (Customer.io), Analytics (GA4/Mixpanel), Automation (Zapier/Make/n8n), No-code builders (Webflow)

• Setup custom events & dashboards independently

Mindset

• Prototyping speed: 80% solution in 20% time to test fast

• Data fluency: Comfortable with dashboards, funnels, incomplete data

• Systems thinking: You automate, you don’t do things manually 10x

Language

• Fluent French + English (written and spoken)

This Role is Perfect For You If:

• You’ve personally built landing pages, workflows, or sequences in the last 3 months

• You can name 10+ tools you use hands-on monthly (not just “heard of”)

• You think “I can build this in 2 hours” not “I need to brief someone”

• You test fast, fail fast, scale what works (not perfectionism)

• You spend more time in analytics than PowerPoint

• Growth = systems you build, not campaigns you manage

• You can show examples of experiments you’ve built with measurable results

This Role is NOT For You If:

• You only design systems and delegate all building/testing

• You haven’t built a prototype yourself in the last 6 months

• You need perfect data before deciding

• You think technical execution is “not your job”

• You can’t name 5+ tools you use to build/test weekly

What We Offer

Package

• Salary: €45K-€60K (based on experience)

• Remote: 100% (France)

• Workspace: Co-working space 100% funded

• Health: Mutuelle 100% funded

Growth & Impact

• Mentorship from Growth Senior

• Direct CEO access (work with Brice on strategy)

• Modern stack: Best-in-class tools, no legacy systems

• Learning budget: Tools, courses, conferences

• Autonomy: You design AND build the systems

Culture

• Team retreats: 1 week/year + 3 days/quarter

• Impact: Build LGM’s demand gen engine for years to come

1. Quick call with Simone (HR, 30min)
Culture fit, experience overview

2. Deep-dive with Brice (CEO, 1h)
Growth thinking, technical depth, past experiments

3. Live use case (1.5h)
Practical test: “Build a prototype system for X scenario. Show us your approach.”

4. Coffee chat (30min)
Meet a team member, ask questions about day-to-day

5. Welcome!