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Product Marketing Manager (M/F)

Permanent contract
Paris
Salary: Not specified
No remote work

Sociabble
Sociabble

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The position

Job description

You will become part of the Product Marketing team based in Paris, and you’ll work closely with Victor, head of the team, who will ensure you have all the tools for success.

The Product Marketing Manager plays a crucial role in driving both the company's growth and Sociabble's evolution. You will collaborate closely with multiple teams, including Marketing, Customer Success, Sales and Product. As the primary marketing expert for Sociabble's product, you will take the lead in crafting the narrative, positioning, and sales strategy for specific product features within the Sociabble platform.

You will:

  • Establish yourself as a go-to-market expert, internally and externally, for Sociabble, with a focus on specific product features (e.g., Sociabble Enterprise videos, newsletters, AI, etc.). Your role will entail driving revenue growth for the specific go-to-market segment you oversee.
  • Participate in the development and expansion of the Sales Enablement strategy and materials. Influence the narrative and educate the sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our product and gather feedback from potential and current customers.
  • Formulate effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators.
  • Collaborate with cross-functional teams to create comprehensive communication campaigns that clearly communicate the product's value and functionality. This involves developing social media and ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life.
  • Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features.
  • Co-organize events, including webinars, training sessions, workshops, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients.
  • Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments.
Additional Information

Other Perks:

  • Hybrid & flex-office policy
  • Tailored Onboarding
  • Shared values (humility, benevolence, excellence)
  • A “global-week” every year with a trip an activities in France
  • Certified Great Place to Work and Best workplaces in Tech!
  • Transportations, meal vouchers, work council, health care
  • An employee vouchers platform (Leeto)

  

Recruitment Process:

  • 45-minute call with Lousia, Talent Acquisition Specialist
  • 1-hour Written test
  • 1-hour interview with Victor, Product Marketing Manager, and Lousia, Talent Acquisition Specialist
  • 1-hour Simulation

 

Important information before applying

  • Permanent Position
  • Based in Paris

All your information will be kept confidential according to EEO guidelines.


Preferred experience

The ideal Candidate:

  • You have a solid background in product marketing (over 2 years), showcasing your ability to position and promote products effectively.
  • You possess a strong sales-oriented mindset, allowing you to collaborate seamlessly with sales teams, understand customer needs, and drive product adoption.
  • You have the sharp eye of a marketer, coupled with a keen attention to detail. You excel in offering efficient and precise feedback on various marketing deliverables, including visuals, blog posts, sales decks, and landing pages, among others.
  • You possess excellent organizational skills. Your proactive and rigorous approach allows you to effectively manage multiple projects and tasks concurrently.
  • Your strong interpersonal skills enable you to adapt and collaborate effectively with various stakeholders. You will need to be able to convince and drive impact both internally and externally.
  • You demonstrate a high degree of autonomy in managing the communication plan, training, and revenue generation for specific product features. And you are excited about it!
  • You're adept at using AI tools like ChatGPT for refining, crafting, modifying, generating ideas, and more.
  • Proficiency in both English (minimum C1) and French (C2) is critical for this role, ensuring effective coordination and communication in an international context.

 

The perfect match? 

You will thrive at Sociabble if …

  • You have a strong taste for new technologies, the world of SaaS and digital transformation, and wish to practice in a constantly evolving environment.
  • You are looking for a job with strong responsibility coupled with freedom of initiative and would like to get involved in an ambitious project.
  • You wish to participate in an adventure and grow with an ambitious and benevolent team with globally recognized companies to ensure their satisfaction on their projects.
  • You like international, transparent environments where everyone can learn and be heard.

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