Product Marketing Manager (Developer Relations)

Salary: Not specified
A few days at home


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Job description

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships to empower businesses and expand in a fast-changing digital world. Brevo makes it simple and accessible for businesses to grow their customer relationships with intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

We are a rapidly growing team of more than 800+ employees, representing over 67 nationalities spread across 9 offices in Paris, Berlin, Sofia, Vienna, Noida, Bengaluru, Seattle, New York, and Toronto.

At Brevo, all Brevonauts evolve in a multicultural, caring, and flexible environment. We are an international team composed of tech & non-tech profiles looking for talents that share our values: empower the customer, build up together, impact first, humbly open, and people company.

We are looking for a skilled Product Marketing Manager and Developer Advocate to join the Product and Solutions Marketing team and to drive product awareness and acquisition of our API and developer-focused product lines. This is an exciting opportunity to have a real business impact and to help shape the product story of the current and future offerings of Brevo. Reporting to the Vice President of Product and Solutions Marketing, and as a part of the Marketing team, this role will be at the intersection between Marketing, Product, Developers, and Customers, voicing customer needs and aligning them to both Product efforts and Marketing activities.   

To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market. You must be a strong collaborator who is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships, and external developers, partners, and customers.  If you’re tech-savvy, passionate about B2B SaaS-based products and solutions, and want to see them all rolled into public-facing marketing - you’re in the right place.

As a Product Marketing Manager you will:

  • Own the API and developer-driven product lines and components from A to Z including its on-brand messaging & positioning with the goal of acquiring new customers.
  • Create and deliver sales and marketing materials including product pages, marketing newsletters, presentations, landing pages, and more to improve product knowledge, feature adoption, and cross-selling. 
  • Work in close collaboration with the product team and the rest of the global marketing team to coordinate content publication & localization.
  • Reinforce Brevo’s position as an all-in-one Marketing and sales platform and market leader by creating inspiring, compelling, and impactful value drivers and USPs. 
  • Work with external partners who speak to the developer persona to create marketing campaigns driving toward the acquisition of developers to the platform.
  • Build incentives and education targeted to the developer persona
  • Execute go-to-market strategy and coordinate from the center of different activities across the marketing teams (acquisitions, brand, content) to ensure successful execution and consistency.
  • Communicate regularly with our clients to better understand their needs and to incorporate the voice of the customer into our own brand voice, including creating client success stories and testimonials for our self-serve plan clients. 
  • Relay market insights to the product team to foster a better understanding of the customer needs, product usage, and adoption patterns. 
  • Own a part of the competitors’ overview on a regular basis, both at a product and at a messaging level. Share insights and knowledge with Marketing, Product, and Sales teams. 
  • Constantly forward-looking, you’ll look for new ways to better position Brevo as a leader in the MarTech space, better KPIs analysis, and more. 
  • What will contribute to your success:

  • BA or BS degree (MBA preferred)
  • +5 years of Product Marketing experience or copy related Marketing roles, preferably in a SaaS B2B company specifically with developer tools and activities
  • Professional copywriting and/or content marketing experience in English
  • Proven ability to work independently and cross-functionally with Product, Marketing, and Sales
  • Agile and creative who's ready to take on varied tasks and develop new projects
  • Strong analytical mindset and detail-oriented, with project management competency
  • Proven ability to articulate technical concepts to both professional and less mature audiences, while highlighting the uniqueness of our product
  • An ability to seamlessly work in an international environment working across geographies, cultures, and time zones
  • Knowledge of email marketing tools and content management systems, such as WordPress, a plus
  • Excellent verbal and written communication in English; proficiency in French or German is a major plus
  • What we offer:

  • A unique opportunity to join an international and collaborative scale-up environment in a hyper-growth context
  • Brevo offers an Ownership Plan, which is inspired by ESOP or stock programs. This way, you will participate in the event of financial success with a considerable bonus
  • Meal vouchers - Swile (12,5 € per day)
  • Excellent private health care, of which 70% is covered by the company
  • RTT
  • Bi-annual global company offsite; inter-office trips (when the current sanitary situation permits)
  • Work's council benefits (Leeto)
  • Social and green committees to take care of environmental and social matters
  • Several services related to prevention, health and personal and professional well-being on Welii platform
  • Very competitive referral program
  • Second parent leave: 1 month of fully paid leave
  • Kids leave: additional time off if your children are sick and need you
  • English and French classes, and over 155000 courses available on Udemy
  • Budget to support your workspace at home
  • A modern office in a central location with free fruits, drinks & lots of fun activities
  • Relocation package and visa sponsorship for international talents
  • ...and more!
  • Brevo puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination. 

    Brevo values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members.

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