Business Development Representative, Activation Specialist

Permanent contract
Paris
Salary: Not specified
Occasional remote
Experience: > 2 years
Education: Master's Degree

Crossbeam
Crossbeam

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The position

Job description

Be a needle mover at Crossbeam, where ecosystems drive revenue

At Crossbeam, we believe your next best opportunity is hiding in your partner network. As the leading Ecosystem-Led Growth platform, we help companies tap into that network to accelerate deals, generate pipeline, and increase retention.

We’re looking for a Business Development Representative who’s ready to ditch the old outbound playbook and build pipeline through product usage signals, partner overlaps, and smart collaboration.

What you’ll do

Generate pipeline with product  signals

  • Prioritize accounts using ecosystem signals (Crossbeam’s platform, partner overlaps

  • Execute timely, personalized outreach with a focus on warm paths and relevant partner context.

  • Engage key personas (users, decision makers, execs) across email, phone, and social.

  • Create and qualify Stage 2+ opportunities and book high-quality meetings.

  • Keep your pipeline clean and up-to-date in Salesforce.This role will be focused on activating free accounts within our ICP. They will proactively engage a set of target accounts (PQA, MQAs, EQAs) to focus on activation and drive adoption with the purpose of generating pipeline for account executives. This is a role focused only on new logo acquisition within our ideal customer profile.

Own early user onboarding and activation

  • Act as the first point of contact for new users, guiding them through CRM connection, population setup, and initial value.

  • Nurture users until they’re ready to be passed to Sales for qualification.

  • Deliver a top-notch onboarding experience and develop a deep understanding of Crossbeam’s value.

Accelerate live deals through partner activation

  • Support AEs by identifying and activating relevant partners in the buyer’s ecosystem.

  • Use ecosystem signals to help validate business cases and drive urgency.

Collaborate across teams and stay ecosystem-savvy

  • Partner with Sales, Partnerships, Customer Success, and Services to bring ELG to life at every touchpoint.

  • Stay current on ecosystem trends, use cases, and GTM strategies—and contribute what you learn.

What success looks like

  • Hitting monthly and quarterly pipeline targets (Stage 2+ opps and ARR)

  • Activating and onboarding new users successfully

  • Helping AEs identify more opportunities and close deals faster

Why this role matters

This isn’t your typical top-of-funnel BDR role. You’ll play a strategic part in our Ecosystem Revenue motion, bridging product usage, partner engagement, and sales acceleration. We help companies grow through each other and you’ll help make that happen.


Preferred experience

  • Have experience in SaaS and are excited by the Crossbeam mission

  • Understand the value of partner programs in modern GTM strategies

  • Are target-driven and love turning warm signals into real pipeline

  • Can hold a confident, thoughtful conversation with execs and users alike

  • Ask great questions, stay curious, and are always ready to learn

  • Know when to figure things out on your own—and when to ask for help

  • Read this whole thing and felt energized, not intimidated


Recruitment process

We go through the same interview steps for all Business Development candidates to ensure equity in our hiring process. Our process is designed to learn as much about each candidate as possible, as well as to give candidates access to our team and learn about what it’s like to be a team member at Crossbeam. Topics will range from technical skills to problem-solving approaches and collaboration.

  • HR interview - 30 minutes

  • Call with Director of Business Development - 45 minutes

  • Call with Sales leader - 30 minutes

  • Call with CRO or COO - 30 minutes

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