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Chief Marketing Officer - CMO

Permanent contract
Paris
Salary: Not specified
No remote work

ReachFive
ReachFive

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The position

Job description

As Chief Marketing Officer, you will develop the messaging, thought leadership and content strategy. You make our expertise shine around digital transformation, customer engagement, fraud prevention, and privacy & security compliance through customer identity.

You are a great storyteller, delivering inspirational content, and educating our personas across all industries (strong focus on retail) with different use-cases.

Reporting to our CEO based in Paris, you will work closely with our sales, presales, marketing, product and customer success teams. As we expand globally, you will be responsible for localizing our assets to provide the most relevant content, and help distribute it through the most relevant channels.

Responsibilities:

  • Be the messenger of our narrative, product positioning, and content strategy
  • Create the content journey (TOFU, MOFU, BOFU) to reach key personas, industries and geographies (France & UK)
  • Develop compelling external assets to evangelize and educate the market (customer success stories, webinars, presentations, white papers, PR…)
  • Enable the team on our messaging, product and competition with value-based narratives, and battle cards
  • Drive thought leadership and relations with industry analysts Gartner, Forrester & Kuppingercole
  • Reinforce the Partner team with marketing collateral that will grow and leverage our partnerships with Salesforce, Google and Microsoft
  • Generate leads and conversion by selecting appropriate channels

Preferred experience

  • 5 years experience in B2B digital marketing and previous CMO experience.
  • Entrepreneurial spirit: ambitious goals and limited resources excite your imagination
  • You will build all marketing supports to help salespeople focus on selling
  • Speaking: you are able to communicate on the issues of our clients to gain a personal audience
  • Writing skills: formulaic, clear, creative - you’re a natural marketer
  • Sense of analysis: square, concrete and intuitive, you know how to extract from data the key indicators to direct your action
  • Previous experience in SaaS
  • You will build all marketing supports to help salespeople focus on selling

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